The Weeknd is not afraid to spend money in order to make money.
In a new interview with Billboard, his managers Wassim Slaiby and Amir Esmailian revealed just how much of his own money the singer put up for his performance at this year’s Super Bowl.
Full story below…
While the Super Bowl organizers are covering the typical production costs; however, Slaiby revealed the ‘Save Your Tears’ singer voluntarily offered $7 million of his own money to “make this Halftime Show be what he envisioned.”
Despite the lack of fans that will appear live – the stadium will only be a third full due to the ongoing coronavirus pandemic – The Weeknd wants to put together a show that can go beyond the walls of the stadium and resonate with the fans at home. He said:
“We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.”
Ahead of his big performance, the music superstar is also gearing up to release his first greatest hits album called ‘The Highlights.’
Are you excited to see him perform? Let us know…