Not even the combined forces of Beyonce, Cardi B, Megan Thee Stallion, Taylor Swift, Dua Lipa, and Billie Eilish were enough to save this year’s Grammys from failing to attract viewers.
Early Nielsen ratings reports indicate a low tune-in for the Trevor Noah-hosted affair, which aired live Sunday night (March 14).
Indeed, despite boasting a slew of historic highs and unprecedented wins, the 63rd edition of music’s biggest night courted its lowest viewership figures ever – over 50% less than last year’s.
More inside:
“Per Nielsen Live+Same Day official national numbers, Music’s Biggest Night delivered an average of 8.8 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 2.1 rating in the key, adults ages 18-49 demographic.
In comparison, the time-zone adjusted fast national charts for 2020’s Grammy Awards drew a 5.4 rating in the key demo and 18.7 million viewers. The 2019 Grammy Awards drew a 5.6 rating and 19.9 million viewers. The least-watched Grammys was the host-less awards ceremony in 2006, which snagged 17 million viewers.”
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Although a historic low for the GRAMMYs, the numbers were still enough to make the show the highest rated TV program of the night.
Check this report later for the final, time-zone adjusted ratings (which are expected to come in tonight).
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Because nobody watches cable TV. We don’t care about ratings. The show was good and the performances were fire and there were actual superstars there this year…unlike last.
Doja was the STAR OF THE NIGHT! 💫
Its the woke dead asleep disgusting show. Why waste your precious time. NO THANKS
CBS is available free on antennae. They dug their grave over the years + people are over award shows at this moment.
So sad when I used to stan them. But after Whitney swiftly died the night before the 2012 Grammys, I didn’t watch again.
They lost credibility with Macklemore and Cardio B (I like cardio but…). Scammys are finished.
😂😂😂
Next time invite real performers like Camila
Last year Camila performed first man and the ratings were 19 million.
I know that right😌💅
First Man performance, I nearly cried! Now THAT was a performance! Music is meant to MOVE you! 💯
All that Twitter conversation didnt translate into ratings. Lol
The Grammys dominated Twitter conversations last night. Everybody were tweeting about it,
Twitter is not real
Sad.
I was streaming #AFTERHOURS instead 😈😈😈
Keep streaming it. It still won’t be Grammy worthy 💯
No one cares about the SCAMMYS ANYMORE 😴💤
Bc there were no superstar performances besides Taylor (Dua was cute). No Madonna, Adele, Mariah, Rihanna, Bey, Justin B, Justin T, P!nk, Gaga, Xtina). True legends sat it out
Let’s get real it’s not real classy entrainment anymore when da woman showed more than they should have doing what day did was disgusting! Not family entertainment. Thank you Taylor Swift for keeping it classy and family worthy.