Ratings: 2021 Billboard Music Awards [#BBMAs] Draw Lowest Viewership in Show’s History

Published: Wednesday 26th May 2021 by Rashad

The 2021 Billboard Music Awards (BBMAs) may have packed on the star power with dynamic performances from the likes of BTS, The Weeknd, P!nk, Alicia Keys, and more (as we reported here), but the assembly of hitmakers still wasn’t enough to win Sunday night’s ratings war.

Details inside:

Viewership: 2.8 million

The 2021 BBMAs, which aired live in NBC Sunday (May 23) from 8 p.m. to 11 p.m., may have finished second in primetime ratings for the night (bested only by ABC’s “American Idol” season finale), but the 2.8 million viewers attached to its ratings figure is the lowest in the award show’s history.

Certainly not alone, the year-over-year shrinking viewership is an industry-wide condition experienced by the likes of this year’s GRAMMYs, Golden Globes, Academy Awards, and more (as we reported here).

In the case of the Billboard Awards specifically, the 2021 numbers are even lower than last year’s ceremony – which was delayed until October due to the global health crisis – as it only courted 3.6 million viewers.

[photo source: Getty Images for Billboard]

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  1. MissImpartial May 26, 2021

    People are not interested in Hollywood anymore.

  2. PinotNoir May 26, 2021

    No one with half an eardrum wants to hear Bowels That Sing. Plus, social media has made every regular Joe and Joanne think they’re stars too big to drool over signed stars at award shows. Duh.

  3. Fancy BISH (FCK Maristench, Danzou The Fool & Clarksdump 🤣) 👊🏽💎💋 May 26, 2021

    Hey, it’s still a record chile, we’ll take it 🤣👀 In other news, The Weeknd still has the biggest song in the world this week 🌍🤳🏽 Sonic & Knuckles are still getting held down by the power of Canada and my girl Dula Peep lmaooooooooo

  4. Fleur May 26, 2021

    Weren’t Taylor Swift and Pink present and/or performing? Aren’t they the biggest record selling artists? Don’t they have the highest selling concerts? How come the most successful caucasian artists’ names are never attached to the low award show viewerships?

  5. J May 26, 2021

    A whole entire mess. TGJ y’all are lucky that you have ad revenue and established spam links attached to your blog already and constant clicks from your supporters. Because it’s only a matter of time when these shows will officially be cancelled and everything will be roped into social media instead.

  6. True Tea May 26, 2021

    Well Hollweird has treated some of their greatest stars like sh*t. And not too mention all the heinous scandals & premature deaths.

    It’s called karma darling. Now the newer stars they have can’t even draw in the viewership, no matter how much money invested in them.

  7. KeyLoLo May 26, 2021

    Ain’t nobody watching these boring a$$ YouTube awards bc that’s all these award shows is now. The excitement for award shows died a long time ago. I feel like Weekend only got what he got bc he’s a big whiny cry baby…I will continue to not watch any of them..they are boring and same ole same ole🤷

  8. James May 26, 2021

    Lol I’m not surprised by this!! The award show was a disappointment. The winners were predictable. What a snooze. The only thing memorable was P!NK’s performance nothing else.

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