Having consistently delivered vocally impressive tunes with energetic live stage shows to match for nearly 20 years, JoJo is a creature of habit indeed.
For the sake of her latest single, ‘Creature of Habit,’ however, the 30-year-old sings the tale of someone who is “addicted to the habit a relationship, even though they’re not truly happy in it.” Reportedly the first single from her anticipated sixth studio album – the follow-up to 2020’s ‘Good to Know’ – the GRAMMY winner called on serial Pop hitmaker Justin Tranter (who has penned tunes for Justin Bieber, Britney Spears, Lady Gaga, and more) to help pen ‘Habit.’
Still garnering praise after its official May 27 release, Jo is inviting fans behind the lens to see the magic of the creation of its accompanying Alfredo Flores-directed music video.
Click here to see the finished product.