Though the critical acclaim is rolling in for Migos‘ long-awaited fourth studio album, ‘Culture III’ (released June 11), industry analysts – as we reported here – are suggesting its first week sales won’t exactly mirror that acclaim.

With news the project is set to be the first of the ‘Culture’ series to miss the top spot on the Billboard 200, the trio are continuing to power promotion of the effort to change the tide. After unveiling the music video for the set’s first single, ‘Straightenin,’ weeks ago, Migos celebrated the LP’s release week with the release of TWO additional visuals – ‘Avalanche’ and ‘Modern Day’ (click here to watch).

Now, they’re back with the Wyatt Winfrey-directed ‘Why Not.’  Look inside to see the boys take to the beach ‘home video’ style for this banger’s official accompanying clip.

Your thoughts?