Lil Nas X has new music on the way and utilized a super creative means to trumpet its arrival.
The chart-topping star is gearing up for the release of single ‘Industry Baby’ this Friday (July 23) and lifted the lid on the news by way of a mock trial.
Leaning into the controversy surrounding the Nike Satan sneakers that landed in tandem with his #1 hit ‘Montero (Call Me By Your Name),’ the performer put himself on trial for his wrongs.
Taking on the role of the accused, the defense, the prosecution, and the presiding judge, the 22-year-old seized the medium to plug his incoming cut – which is co-produced by Kanye West and features rapper Jack Harlow.
Check it out below…
Say what folk will about Mr Nas X, but few if any acts today are serving this level of creativity.
He’s fully “in” on the whole shtick around him and is working it all to his advantage in the most entertaining way possible.
With so many artists these days skewing so serious, introspective, and too cool for school, it’s warming to see Nas bring the fun element alongside songs that are actually bops too.