Billie Eilish is aiming to blaze with her hotly anticipated sophomore album ‘Happier Than Ever.’
Arriving two years after the singer’s mega-selling breakout effort ‘When We All Fall Asleep, Where Do We Go?,’ the project has been on the radar of the star’s legions of fans as well as critics eager to see whether she can cement her spot as one of music’s leading entities.
While the five pre-release singles – ‘My Future,’ ‘Therefore I Am,’ ‘Your Power,’ ‘Lost Cause,’ and ‘NDA’– each charted within the top 40 of the Billboard Hot 100, all eyes are on whether the housing album will deliver commercially.
With lofty expectations, the first semblance of the answer has arrived. Because the first-week predictions are in.
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According to Hits Daily Double, the LP is on course to premiere at #1 with the following units sold:
[Sales Plus Streaming]
Topline, in today’s climate, the numbers are solid.
However, when examining the sales at a more granular level, several interesting points surface.
Eilish’s 2019 debut opened with 313,000. From that sum, almost a third of the units sold were attributed to the now-disallowed tour ticket bundles.
This go-round, physical sales comprise about 50% of the overall total – with various vinyl configurations contributing to that in earnest.
Given the seismic streams generated by Eilish’s first project and the typical consumption patterns of her younger-skewing core audience, one has to wonder why streaming wasn’t a bigger factor in her sophomore numbers. A possible explanation centers around the lack of smash hit single in the vein of ‘Bad Guy.’
Then there’s the lengthy pre-order frame ‘Happier Than Ever’ benefited from. After all, it has been available to purchase since April.
Still, it’s a strong 2021 opening. Time will tell whether the album will have legs to climb to higher commercial heights.