The Predictions Are In! Billie Eilish’s ‘Happier Than Ever’ Album Set To Sell…

Published: Saturday 31st Jul 2021 by Sam

Billie Eilish is aiming to blaze with her hotly anticipated sophomore album ‘Happier Than Ever.’

Arriving two years after the singer’s mega-selling breakout effort ‘When We All Fall Asleep, Where Do We Go?,’ the project has been on the radar of the star’s legions of fans as well as critics eager to see whether she can cement her spot as one of music’s leading entities.

While the five pre-release singles – ‘My Future,’ ‘Therefore I Am,’ ‘Your Power,’ ‘Lost Cause,’ and ‘NDA’– each charted within the top 40 of the Billboard Hot 100, all eyes are on whether the housing album will deliver commercially.

With lofty expectations, the first semblance of the answer has arrived. Because the first-week predictions are in.

Full story below…

According to Hits Daily Double, the LP is on course to premiere at #1 with the following units sold:

200,000-225,000
[Sales Plus Streaming]
********
130,000-140,000
[Pure Sales]

Topline, in today’s climate, the numbers are solid.

However, when examining the sales at a more granular level, several interesting points surface.

Eilish’s 2019 debut opened with 313,000. From that sum, almost a third of the units sold were attributed to the now-disallowed tour ticket bundles.

This go-round, physical sales comprise about 50% of the overall total – with various vinyl configurations contributing to that in earnest.

Given the seismic streams generated by Eilish’s first project and the typical consumption patterns of her younger-skewing core audience, one has to wonder why streaming wasn’t a bigger factor in her sophomore numbers. A possible explanation centers around the lack of smash hit single in the vein of ‘Bad Guy.’

Then there’s the lengthy pre-order frame ‘Happier Than Ever’ benefited from. After all, it has been available to purchase since April.

Still, it’s a strong 2021 opening. Time will tell whether the album will have legs to climb to higher commercial heights.

Your thoughts?

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  1. Roberta FlackSabbath July 31, 2021

    So much more than Beyonce’s last flop.

    • Diabetes UNBOTHERED July 31, 2021

      The Queen has released a DOZEN Albums since 98 and they ALL FLOPPED. but unlike many Flopping isn’t going to ever stop the Queen from being, well… the QUEEN.

      #28 GRAMMYS#

      • Chasitie July 31, 2021

        And 20 were paid for. Girl go choke on a steak bone 🍖 and stay off Beyoncé’s d I c k pig 🐖!!

      • Bravo!! August 1, 2021

        Ok

  2. Nicky July 31, 2021

    Are people really comparing this girl to Beyonce?

    It’s easy to sell if you’re white in America. It’s not that impressive. US is majority white.

    It’s more impressive when minority artists sell that much. Sorry not sorry. These are facts.

    • Carlitos July 31, 2021

      Whatever helps you sleep at night…

      • Fancy BISH (FCK Maristench, SEWER GWORL, Danzou Thee Fool & Clarksdump 🤣) 👊🏽💎💋 August 1, 2021

        @Carlitos so true!

    • akathexfactor August 1, 2021

      @Nicky so true!

    • Nobody August 1, 2021

      Nicky if white people were as racist as blacks they would buy zero music by blacks.

      • 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) August 1, 2021

        Well said💅🏿 Drag that Nicky son of a c u n t 💩

  3. Drinkmybussyjuice July 31, 2021

    Dame, she pulled me in with her last album and then pushed me away with this one. It is incredibly boring. Im shocked at how boring it is. Theres maybe 2 songs on the album liked.

    • akathexfactor August 1, 2021

      It’s the sophomore jinks!

    • 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) August 1, 2021

      Hunnie, the first album is boring enough…, bad guy is the only bop and that’s it💅🏿

  4. Zion July 31, 2021

    The album cover gives me flop energy

  5. 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) July 31, 2021

    I’m waiting for 80% drop of her sales next week 💅🏿 Those new generation artists dunno know the art of longevity

    • akathexfactor August 1, 2021

      Right, lol 😅

  6. Farrahs Luggage July 31, 2021

    Stop posting about racists on an urban blog

    • Nicky July 31, 2021

      Correction. Mani: 9.7 m streams last week

      😂😂😂

      • Riribadgal July 31, 2021

        😂😂😂😂😂I can’t stop laughing
        NorNani dropped from #14 to #51 this week 🤣🤣🤣🤣
        I can’t stop laughing

      • Shayla Queen™ 👑 August 1, 2021

        @Riribadgal 🤣🤣🤣

    • Jennifer Lincoln July 31, 2021

      Oh wow that’s not good for Camila. I know
      single number 2 is coming up, because this one debuted so low. Only time will tell….

    • Clarks0o00ñ August 1, 2021

      Take ur meds u stupid rat
      😂😂

      Normani had a cardi feature and she’s falling like that. Lol
      She fell 37 spots
      Embarrassing.

      Normani is also completely out of the global spotify 200 chart.

      • Shayla Queen™ 👑 August 1, 2021

        It just isn’t a great, or even memorable song. Who decided THAT was lead single material? I DREAD to think of what a snooze fest the rest of the album will be if THAT is the standout track.

    • J August 1, 2021

      Poor Camila Thee Llama 🦙

      See where racism gets you. A FLOP CAREER

  7. J August 1, 2021

    Issa flop sis

    Hang it up. Next week will be hilarious

    • Shayla Queen™ 👑 August 1, 2021

      200k+ a flop? 🤣

  8. James August 1, 2021

    I’m not a fan of this new album. Her overall sales are impressive, compared to other releases this year. In our current music climate, there are many artist that can’t even pull in 50k much less 100k in pure sales, so this is pretty good. I don’t expect Artist to do well with pure sales considering mostly everyone is streaming and not buying music. Kudos to those who are pushing over 100k upwards 200k in overall sales debut week. This is pretty good in today’s music climate.

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