Beyonce and JAY-Z add to their ever-active business activity with a newly unveiled partnership with Tiffany & Co.
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The news was first reported as blink and you miss it line in Queen Bey’s stunning feature spread in the new ICON issue of Harper’s Bazaar.
Now, more has been shared about the team-up.
Per WWD, The Carters will appear in a high-profile campaign for the famed jeweler. Its roll-out date is pending.
Tiffany’s was recently purchased by LVMH and has set sail on a rebranding of sorts. And it appears they are cutting super-sized checks to nab mega-stars like Bety and Jay to see the vision through.
Interestingly, the jeweler was reportedly the sole sponsor of the Harper’s Bazaar feature and all the jewelry worn in the photoshoot came courtesy of Tiffany’s.