Beyonce is taking the masses to the Rodeo with the latest installment of her Adidas x IVY PARK line.
As reported, the mega-star fronts the campaign for the range, which arrives on August 19.
More than a surface theme, the range is specifically inspired by cowboys of color.
Head below for pics and quotes from Mrs. Carter…
In a statement to the Houston Chronicle, the Texan-born superstar said:
“The Houston Rodeo is a gumbo of family, connection, delicious food and eclectic genres of music. I grew up seeing artists like Selena and Frankie Beverly and Maze and today it is just as eclectic with artists like Kacey Musgraves to Mary J. Blige. I remember the trail ride, with people riding from all over to the Houston Rodeo.”
Continuing, Queen Bey said:
“After understanding where the word ‘cowboy’ came from, I realized how much of the Black, brown and Native cowboy stories are missing in American history. I am proud to represent Houston culture, my roots and all the people who understand fried Snickers and fried turkey legs.”