Lady Gaga and Tony Bennett are going all out for the launch of ‘Love for Sale,’ their second and final collaborative album.
And they’re doing so in partnership with media giant ViacomCBS.
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As reported, the Jazz project will arrive on October 1 and it’s been announced today that it will be supported by three televised specials.
Per Variety, the first component will be ‘One Last Time: An Evening With Tony Bennett and Lady Gaga’ – which will broadcast on CBS the Sunday of Thanksgiving weekend at 8pm.
It’ll serve as a fusion of the power pair’s Rasio City Music Hall shows, which were touted as Bennett’s final public appearances due to his battle with Alzheimer’s. After its airing, the show will be available to stream on the Paramount Plus platform.
The second special is ‘MTV Unplugged: Tony Bennett & Lady Gaga,’ which is slated for a winter. It was filmed with an intimate studio audience in New York City in August.
Finally, a documentary, ‘The Lady and the Legend’ will land on exclusively on Paramount Plus. Pending a release date, it’s described as “an intimate look into a beautiful friendship and musical partnership that transcends generations.” It will feature footage from the making of the ‘Love for Sale’ album as well as their first full-length collaboration, 2014’s Grammy-winning ‘Cheek to Cheek.’ Also included will be scenes from Gaga and Bennett’s first meet ten years ago.
Bruce Gillmer, chief content officer of music for Paramount Plus and president of music, music talent, programming and events for ViacomCBS, in a statement:
“We are honored to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to date. With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop shop for artists to showcase their global music releases and creative content of all varieties.”
Danny Bennett, Tony’s son and manager added:
“The ViacomCBS 360 partnership is innovative and clearly ahead of its time. It serves as an indication of what the future holds for the entire entertainment industry at large. The ‘one stop shopping’ aspect of the partnership gives us the unprecedented ability to seamlessly launch and market ‘Love For Sale’ on a global basis. Bob Bakish and Bruce Gillmer understood and shared our vision and the historic nature of this project.”
Now, that’s how to make an event of an album launch.