Taylor Swift is seeing burning red success.
The sales projections have been revised upwards for her ‘Red (Taylor’s Version)’ album.
More details below…
Per Hits Daily Double, the album is primed to open with…
[Sales Plus Streams]
Of that sum, pure sales are on course to make up 275,000-325,000 units, while the rest is made up of streams.
The project is set to open with the second-biggest sales week of the year, having only been bested by Drake‘s ‘Certified Lover Boy’ album.
Upon its release, ‘Red (Taylor’s Version)’ broke multiple Spotify records, including: the first day streaming record for a female album, surpassing her own ‘Folklore’ album (as we reported here).
Moreover, the album is set to be the biggest opening for a female album since her own ‘Folklore’ was released last year.
As of reporting, Swift occupies seven out of the top 10 spots on Spotify and 15 out of the top 20. This includes holding the #1 spot for her song ‘All Too Well.’