The Predictions Are In! Adele’s ’30’ Album Set to Sell…

Published: Monday 22nd Nov 2021 by Sam

Adele is no stranger to dominating the Pop cultural landscape with her musical releases and her fourth album ’30’ is no different.

Unleashed on November 19, the set serves as the British belter’s first effort in six years and has arrived amidst ample excitement.

Supported by major promotional slots – including two TV specials, the LP easily serves as the year’s most anticipated.

How has that translated commercially?

The project’s first-week sales predictions have been unveiled and bring with it the answer.

Full story below…

According to Hits Daily Double, ’30’ is on track to launch at #1 – possibly with the biggest opening sales of 2021. For, the ‘Easy On Me’ led set is currently tracking towards launch sales of:


While the numbers are a fraction of the 3 million + units 2015’s ’25’ album launched with, there’s no denying that the numbers are gargantuan.

Will they continue to soar as the week progresses? Stay tuned!

Your thoughts?

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  1. Pat November 22, 2021

    The girls have to start doing promo. She wouldn’t have cracked 800k without Oprah. Still epic tho. Congrats!!

    • Tres Nacho November 22, 2021

      Gaddam gaddam gaddam!!! in my Beyonce voice

  2. FattyKoo November 22, 2021

    That’s a FLOP!
    She should be doing 1.5-2M first week.
    I don’t care if it’s 2021. She’s Adele.
    She lost weight and fans.

    • LeBoy November 22, 2021

      Bro y’all are mad delusional on here lmao …. Since when was 850K in the first week a flop? Do y’all not hear yourselves? Pure stupidity! Most artists today would pay to sell just half of that !!!

    • Dc November 22, 2021

      Exactly i expected more people growing tired of her forced soul singer act

    • Josh L November 22, 2021

      Yeah because Fatty Koo went Diamond first week, right?

      • Your Name November 22, 2021

        Not Fatty Koo!!! I’m weak

      • Ace Blanks November 22, 2021

        I ain’t heard nobody bring up Fatty Koo in a long time!!!! I’m weak too!!!! 😂😂😂😂 Loved their music but this was just so random and funny 😂😂😂

      • Shayla Queen™ 👑 November 22, 2021

        The white hate on here is INSANE!

      • Sherif November 23, 2021

        Who is Fatty Koo? Share the fun

  3. Dc November 22, 2021

    That’s it not a million 😂😂😂 or 3 million this time she falling off nobody’s really talking about her since her album came out

    • Shayla Queen™ 👑 November 22, 2021

      Cardi sold 100k in 4 year’s lmaoooooooooo 😂

    • Shayla Queen™ 👑 November 22, 2021

      850k is falling off 🤣🤣🤣🤣 850k is a great way to fall awwf! You niglet!!!

  4. James November 22, 2021

    This is very good considering this will be the biggest debut and by far the biggest first week since BUNDLING was eliminated from the charts. According to hits daily double —- the last album to bow in this range was Taylor Swift’s folklore in August of 2020, which racked up an 846k debut just before the rule changed.
    These are still great numbers although I wanted her to sell over a million first week. Still amazing considering she can take long breaks in between albums and do these numbers. 30 is a more mature album some people won’t get this album. The next single should be “Oh My God”

  5. Ramona Singer November 22, 2021

    Whoa I expected over 1 million but look at the times we’re living in……. Albums aren’t selling anymore. In the end she’s gonna sell well regardless….. still shitting on your pop tart favs like Camila Cabelo and Dua Lipa.

    • George November 22, 2021

      Future Nostalgia was on the Billboard 200 all of 2021 that’s called longevity. She may not do these numbers first week, but she had a hit single all year and the album is still on the charts selling. I’m not sure about Camila though. I doubt Romance or Don’t Go Yet is on the charts. You’ll have to wait until she releases Familia to see how she does.

  6. Your Name November 22, 2021

    Bad lead single. Huge numbers regardless.

  7. Danny Bey November 22, 2021

    So are y’all gonna start calling this a flop like y’all did ‘4’? I’ll wait.

  8. Clarks0o00ñ November 22, 2021

    Everybody expected 1 million.
    Everybody were underwhelmed by the lead single.

    Well, a number one is a number one.
    Its gonna stay number 1 till the end of the year and early of next year

    Adele is definitely performing at the Grammys next year also.

    • Monica Stan November 22, 2021

      UGGmillia only did 85k during peak holiday sales season with a #1 single lmaoooo💀💀💀💀 Everyrhing about Fat racist gonzo burrito is underwhelming 😭😭😭🥴

      • Clarks0o00ñ November 22, 2021

        We are talking about girls with albums, u stan s****-mani who has NO ALBUM OUT after 5 years of going solo
        Now her mama càncèr is BACK
        We love to see it

      • Shayla Queen™ 👑 November 23, 2021

        Since when was 85k bad? Monica only pulled 35k SIX YEARS AGO when records were selling a ton more during the CHRISTMAS WEEK 💀💀💀💀

  9. J November 22, 2021

    Funny how we pick and choose who’s sales + streaming numbers are reported on TGJ

    ANYWHO 800k is big for 2021. Congrats Adele. Still haven’t heard the album though

  10. Theman November 22, 2021

    These sales will probably grow. They are huge regardless. Especially for pure sales. If they add sps it may go up more. Something in the 1.5-1.7 million range sps would have been amazing. Although those numbers in any era and this era especially are excellent.

  11. Adele Fan November 22, 2021

    These numbers are outstanding. Congrats to Adele!! Love the new album. So many favorites on the new album. Love it!!

  12. Bravo!! November 22, 2021

    I feel bad for Beyoncé because she will never have an Adele, drake, or Taylor swift moment again. Don’t get me wrong “4” album is classic, but she should have retired. She should have retired raised those kids, Vegas show, and movies here and there. She is the greatest entertainer of this generation hands down, but what wrong with retiring on the top?!

    • Bravo!! November 22, 2021

      I remember posting on here Beyoncé should retire and raise her kids, Vegas, and movies here & there around the “4” album. Again, Beyoncé is the greatest entertainer of this generation. She will never see these sales again unless destiny child releases a surprise album. bHive ya know this is true about her album sells, so don’t be in your feelings

      • BGKC November 22, 2021

        I swear Beyonce stays on y’all minds. She’s the standard. Furthermore, she has nothing to do with this discussion.

    • Urban MILF November 23, 2021

      I don’t find Bey entertaining

  13. marilyn monh-O-E ® 👠(#1 DIVA) November 22, 2021

    Monster! More power to Queen Adele💅🏿 Diva is predicting f l op m a n I’s first week sales is only 8K 😂🤣😂🤣messssss

  14. True Tea November 22, 2021

    Too bad the sales don’t match the hype. When MJ “Thriller” sold millions, he was the talk of the town. With Adele… it’s simply nonstop promo to make the era seem bigger than what it is. Her presence doesn’t fill a void.

    • BGKC November 22, 2021

      Why are you comparing Adele to an album that was released nearly 40 years ago? Y’all minds are chewed up.

      • True Tea November 22, 2021

        I’m not comparing her to the album, I’m bringing up an example of album sales matching the hype.

  15. Farrah’s Luggage (8k Camila) November 22, 2021

    Still haven’t listened to this. I’ve heard 21, and I’m sure this sounds exactly like it. No thanks.

  16. BGKC November 22, 2021

    Congrats are in order to Adele for having the biggest selling album of 2021. Not everyone is able to be an album seller, but she does so with quality products. I applaud her. These new girls be giving smoke and mirrors, manipulating the charts and obtaining false certifications. Meanwhile Adele is selling organically. She keeps her talented foot on necks. I luv to see it. Ha.

  17. Munchie November 22, 2021

    LOL! Woooow! All I can say is I am SHOCKED. 😅💀

  18. Miss Jackson November 22, 2021

    I know her label expected more. 30 is supposed to be her huge comeback. Don’t get me wrong 800k is a slay in any sales climate – but it feels like an underperformance for Adele standards. Taylor’s 9 year old re-recorded album sold 200k less than that. I expected Adele to sell over a million again…. 🥴

    • True Tea November 22, 2021

      Especially since she’s capable of selling 3M in one week. She is on top but not by a wide margin.

    • Theman November 23, 2021

      850-800k in pure sales as opposed to 370k in pure sales is a huge huge difference.

      • Miss Jackson November 23, 2021

        I saw no mention of pure sales. Correct me if I’m wrong?

  19. Diabetes UNBOTHERED November 22, 2021

    I’m SHOCKED. These are DRAKE numbers, not ADELE #s. I guess these are Pure sales figures but if this doesn’t end up selling atleast 8 million it will be deemed a Flop. The Queen pulled these same Numbers with SELF TITLED with no promo nor single… While Adele is currently promoting 30 like rent is due

    • Theman November 22, 2021

      If she were to go 6 to 7x platinum, that is huge in this climate. No other artist is doing that. That would still be very rare and a huge huge success. She doesn’t have to keep going diamond. That is very very rare for almost every artist. She’s done that twice already. On top of that her other two previous albums were not released on streaming platforms in their first week on the market.

  20. Theman November 23, 2021

    This is nowhere near the same as Drake. Adele’s sales are actual sales. Drake’s are streaming sales. They aren’t exactly the same.

    • Diabetes UNBOTHERED November 23, 2021

      In the United States, Views by Drake debuted at number one on the US Billboard 200, with 1.04 million album-equivalent units, selling 852,000 copies in its first week of release 2016

  21. Diabetes UNBOTHERED November 23, 2021

    No point calling it a flop tho. 30 is still guaranteed to sell 5 million US and 10 Mill WW with better Single choices Cry your Heart Out, Oh My God, I drink Wine and My little Love need a Video.

  22. stormiscoming November 23, 2021

    That is equal to the first week sales of FOLKLORE without promotion, without millions of tv shows, without Oprah, concerts, without 4 weeks of promotion.

    While Adele slept through the past 5 years, recorded only 12 songs, Taylor worked hard and tirelessly and took over the industry. Well done, girl <3

    Adele, go back to your cave.

    • George November 23, 2021

      Lol such an irrelevant statement. When Taylor Swift sells 3.38 million albums first week then you can spew out non sense. Taylor will NEVER sell 3 million albums in one week mind you majority of that are pure sales. Taylor keeps releasing albums because she wants to beat all the old records, she’s a greedy snake that likes to play the victim, manipulate the system and charts. That seems to me like control and jealousy. Adele doesn’t need to release a 30 song album or 4 albums a year to get attention. Taylor does this because she knows her gullible delusional fans will eat up anything she releases. Remember these numbers will be the biggest of the year and this is without bundling. Adele is still doing big numbers even without bundling.

  23. Yo November 23, 2021

    I think these numbers will go up. Lover sold 860k in the first week. I’m suprised adeles figure is so low.
    That means reputation is still gonna be the last album to do 1 million in a week.

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