Muni Long‘s indie heat streak has led her to one of the industry’s most renowned labels – and on her own terms.
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It’s been announced that the singer-songwriter, whose breakout ‘Hrs and Hrs’ shows no signs of slowing, has entered into a joint partnership with Def Jam Records.
The pact sees the rising star house her label Supergiant Records at the Universal Music-owned imprint.
Previously performing under her birth name Priscilla Renea, the artist ended up becoming a secret weapon of sorts for many an artist – penning hits for the likes of Rihanna, Kesha, and Fifth Harmony.
After a rebranding, she reaffixed the focus on herself and struck gold with ‘Hrs’ – which is housed on EP ‘Public Displays Of Affection.‘
The resulting success ignited a fierce bidding war, which uniquely had to factor in the reality that Long is industry seasoned, is a force independently and was on the hunt for a partner for her own label (rather than a conventional deal).
Def Jam ultimately emerged as the preferred home and its new CEO Tunji Balogun oversaw the signing.
Speaking on the partnership, Muni Long said:
“It has been a lifelong goal of mine to be able to bring my gifts to the world. This alignment with Tunji and Def Jam for a global takeover is a literal dream come true. Supergiant Records started as an idea between myself and my husband Raysean in 2019 and over the course of the next two years we would invest, hire, strategize and create. As our team grew, so did our success, and as a result of hours and hours of hard work and intense focus, this year we reaped a bountiful harvest. Many, many thanks to my partners, Rashad Tyler, Raysean Hairston, Chris Anokute and all those who contributed to this historic moment. We look forward to an incredible journey with Tunji and the Def Jam family.”
Tunji Balogun, CEO of Def Jam, added:
“Muni represents everything a Def Jam artist should be: bold, independent, authentic, creative, visionary, and one of a kind. I have followed her artistry and journey very closely, from her time as a writer for some of the biggest artists in the world, to the incredible run of success she is now so deservedly enjoying. Muni sets the new standard for where we want to go as a label. I’m thrilled to join with her and her world-class team in this exciting partnership. With all the amazing work done by Priscilla and Raysean, Chris, Rashad and the Supergiant team, along with J.R. McKee and his MPR team – combined with the resources and passion of the Def Jam family – the sky’s the limit.”
Supergiant Records co-founder Rashad Tyler and co-manager Chris Anokute jointly concluded:
“We’ve both known Muni for over a decade, since the start of her music business journey as a teenager. So fast forward to now, through the ups and downs we’ve seen her endure, we couldn’t be happier for her current success. Let’s just say she put in her 10,000 hrs. “
Congrats!
We’re super intrigued by Muni’s unique journey and magnetized by her music too. From ‘Hrs and Hrs’ to ‘Time Machine’ to ‘Sneaky Link.’ It’s clear there’s so much more to come from this immensely talented force.