Chart Check

Chart Check: The Weeknd’s ‘Die For You’ Becomes His 44th Hot 100 Top 40 Hit Thanks to Viral Tik Tok Response

Published: Thursday 13th Oct 2022 by Rashad

The sun may have already set on ‘Dawn FM,’ the ill-fated, January-released fifth studio album of The Weeknd, but that hasn’t stopped the GRAMMY winner’s dedicated fans from clinging to his hits of yesteryear.

See what we mean inside.

Peruse of the refreshed Billboard 200 reveals The Weeknd’s second greatest hits package, ‘The Highlights,’ hopped back into the top 5 over a year-and-a-half after its release. Similarly, its housed track, ‘Die For You’ (originally lifted as the fifth single from his 2016 album ‘Starboy’), has been given new life thanks to Tik Tok and a push at radio.

Despite minimal promotion at its initial release, the tune was later given a lifeline thanks to growing attention on Tik Tok late last year – a feat that prompted the unveiling of its official music video four years after it first arrived at radio.

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Fast forward to fall 2022, the Doc McKinney-produced song’s popularity on the video sharing platform has skyrocketed, leading it to consistent gains on the Hot 100 over the last few weeks. Coupled with increased sales and more spins at radio, ‘Die’ cracked the Hot 100’s top 40 for the first time this week (where it’s found at #37).

Here are the numbers that powered the placement of The Weeknd’s 44th top 40 hit.

  • Streams ≈ 8.1 million U.S.-based streams
  • Radio Airplay ≈ 9.5 million audience impressions
  • Digital Downloads ≈ 500 sold

Look below to see who joins him on the updated TGJ Chart Check: Hot 100 edition.

Hot 100 This Week

*click here to enlarge*
[main photo sources: Getty Images/Billboard]

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