Taylor Swift is living up to her Pop titan status with her newest album ‘Midnights.’
Because while some acts see excitement wane with each release, the superstar’s trajectory is delivering quite the opposite.
Particularly on the streaming scene, where the 32-year-old is breaking records with her tenth studio effort.
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The set, which was executive produced by Swift and Jack Antonoff, has smashed the record for the most streamed album in a single day in Spotify history.
Trumpeting the news, the global streaming leader wrote:
Reacting to the news, Swift said:
“How did I get this lucky, having you guys out here doing something this mind blowing?! Like what even just happened??!?!”
While over on Apple Music (which, with its heavy weighting, is a vital factor on deciding the US charts), ‘Midnights’ broke the record for biggest first-day streams for a Pop album:
Ever the savvy marketeer, Swift released a standard 13-track edition of the LP and followed with a special “3am Edition” featuring 7 additional tracks (making 20 songs in total) on streaming platforms.
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Suffice to say, Miss Swift is off to a turbo-charged start with what is shaping up to be the year’s biggest-selling album launch out of the gate.