Latto may be busy rocking stages across the country as the supporting act on Lizzo‘s critically acclaimed ‘Special Tour,’ but the award-winning rapstress is still finding time to plug her sophomore album – the March-released ‘777‘ – in other ways.
Ahead of the release of its elusive deluxe edition, the ‘It’s Givin’ star teamed with Vevo to give some of the LP’s housed tunes the live treatment via ‘Vevo LIFT.’
Having already cranked out to rocking renditions of ‘Sunshine’ and ‘Stepper’ (as we reported here), she returned to the platform to perform the sizzling cut ‘Trust No B*tch.’
“We’ve loved working with Latto on her previous Vevo Ctrl performances, and were so pleased to partner with her again on her LIFT campaign,” said Jordan Glickson, Vice President, Music & Talent, Vevo. “Seeing her blossom from one of the world’s best emerging talents into the superstar that she is today has been such a privilege. Her drive, passion, enthusiasm and creative know-how made this campaign all the more exciting for us to collaborate with her on. We have no doubt that her raw talent and determination will take her even further, and are thrilled to be a part of her journey to the top.”
The performance above landed on Vevo just days before the Recording Industry Association of America (RIAA) took to press to announce her breakthrough hit – ‘Big Energy’ – had made the big move to double Platinum status. The measure is indicative of sales in excess of 2 million in the United States.
Accomplished in just a year, the 2x Platinum triumph comes as a first for Latto and leads her previously-certified Platinum hits ‘B*tch from Da Souf‘ and ‘MUWOP‘ (featuring Gucci Mane).