Ticketmaster is opening up about what caused the debacle of trying to get Taylor Swift tour tickets.
More details below…
According to BBC News, Joe Berchtold – the president of Ticketmaster’s parent company Live Nation claimed that the company knew “bots would attack,” however it caused them other troubles.
“While the bots failed to penetrate our systems or acquire any tickets, the attack required us to slow down and even pause our sales. This is what led to a terrible consumer experience that we deeply regret,” he said.
He did go on to apologize to Swift and her fans, saying: “In hindsight there are several things we could have done better.”
Several of the United States’ lawmakers are now looking into the ticket issue and two senators have called on the Federal Trade Commission to prevent something like this happening in the future.
Previously, Swift’s ‘The Eras Tour’ crashed Ticketmaster’s website after high demand for it. The tour is in support of her most recent album, ‘Midnights,’ as well as her previously re-recorded material. It is slated to begin in Glendale, Arizona in March.