Jack Harlow‘s surprise album, ‘Jackman,’ may be en route to selling less than half of its predecessor’s first-week numbers but that isn’t deterring the rapper-actor from moving full speed ahead with its promotion.

The latest supportive effort for the 10-track project comes courtesy of the video treatment afforded to its housed cut, ‘They Don’t Love It.’

Directed by Eliel Ford, the clip invites fans for an unofficial tour of Harlow’s hometown of Louisville, KY.

“I been smooth for so long, I’m tryna get rough / F-ck buffin’ my nails, dawg, I’m tryna get buff / F-ck shapin’ my beard up, I’m likin’ the scruff / And f-ck the hills ’cause I’m livin’ my life in the cut,” he spits on the Hollywood Cole-produced joint.

Hear it in full inside.

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