Issa Rae‘s “audio everywhere” company Raedio has entered into a multi-year partnership with Def Jam.
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The freshly minted pact will give Raedio the opportunity to sign, market, and distribute signed artists through the iconic label’s vast mediums and leverage her own televisual mediums for maximum reach.
Ever the trailblazer, Rae’s Raedio serves as the musical pillar of her HOORAE Media umbrella – which houses ventures across television production and talent management.
With a view of disrupting in the most innovative ways, Raedio – which was previously in business with Atlantic Records – looks set for an exciting new chapter.
Of the new deal, President of Raedio Benoni Tagoe aid:
“Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it. Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it. Together, we look forward to expanding our reach and fostering a creative home for our new artists.”
Raedio General Manager Christina “Xtina” Prince added:
“This partnership is exactly what we needed to expand and continue our mission to be a vessel and impactful resource for artists across the globe. I am thrilled to join forces with Tunji, Latrice and some of the brightest executives in the business at Def Jam at what is, clearly, an exciting time for both Def Jam and Raedio. It’s clear our visions to lead with taste and integrity align perfectly. Excited to see what we do together.”
Def Jam chairman and CEO, Tunji Balogun concluded:
“Issa Rae is one of the most talented, respected and versatile creative leaders working in entertainment today. Her passion for artistry and authentic storytelling puts Black creators and creatives at the center of an expansive world, where they resonate deeply with her audience. Raedio exemplifies Issa’s savvy, strategic and forward-thinking approach to building culture and community, aligning all of her verticals into one powerful audio ecosystem. Def Jam is thrilled to partner with Issa and the incredible team at Raedio on this new venture, and we look forward to telling more amazing stories together.”