As the streaming market leader, Spotify has already changed the face of the music industry in a major way.
And, per a new report, the platform may be set to do so again.
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According to Bloomberg, the streamer is “in talks” to test full-length music videos within its app.
The move would see Spotify make a direct beeline for the market share of visual-led platforms such as YouTube.
With streaming serving as the primary means of music consumption in the modern climate, Spotify – with its userbase of over 500 million – venturing into full-length video could be a game-changer.
The service has already been steadily incorporating video into its technology offering – by way of looped clips that play alongside songs and newly-launched TikTok-esque short-form clips designed to amplify artist storytelling.
As of writing, Spotify has yet to remark on the matter.
In the here and now, what are…