Latto fights for her right to throw down and get down in the music video for her latest single ‘Issa Party.’
Directed by Shaq Gonzoe & James Rico, the colorful clip – filmed at Atlanta’s iconic Magic City strip club – acts as a playful take on the actual concept of ‘Party’ (which is more about getting even with rivals than it is celebrating).
“It’s a party, it’s a party, it’s a party, ayy (Okay) / I got shots for all the opps, it’s a holiday (Grr) / It’s a party, it’s a party, it’s a party, ayy (Okay) / We gon’ bring them sparklers out, time to celebrate (Ayy),” the GRAMMY nominee raps on the metaphor-laden cut produced by Pooh Beatz.
Released just moments after the BabyDrill-assisted song hit digital shelves, hop inside to see the official ‘Party’ visual.