Latto fights for her right to throw down and get down in the music video for her latest single ‘Issa Party.’
Directed by Shaq Gonzoe & James Rico, the colorful clip – filmed at Atlanta’s iconic Magic City strip club – acts as a playful take on the actual concept of ‘Party’ (which is more about getting even with rivals than it is celebrating).
“It’s a party, it’s a party, it’s a party, ayy (Okay) / I got shots for all the opps, it’s a holiday (Grr) / It’s a party, it’s a party, it’s a party, ayy (Okay) / We gon’ bring them sparklers out, time to celebrate (Ayy),” the GRAMMY nominee raps on the metaphor-laden cut produced by Pooh Beatz.
Released just moments after the BabyDrill-assisted song hit digital shelves, hop inside to see the official ‘Party’ visual.
Why do people make music videos anymore?
They don’t have entertaining storylines and are forgettable. I miss the era of them being EVENTS! TRL and 106 & Park would be pointless these days.
This song isn’t remotely catchy.
I agree. There are some artists who still make MVs with good concepts and narratives. That should be an award category because not everyone does or can master a decent narrative in their MVs. I dunno, it is what it is.
what do y’all expect form Black women? All they do is twerking, arguing, yelling, showing off her titis, gang up on people.
At least people on tiktok and twitter get paid to ragebait. They get money for clicks and debates. What’s your excuse?
I don’t care how many creepy personalities you make.
Leave me alone Clarkson.