After nabbing 10 consecutive top 10 debuts on the Billboard 200 across his nearly 20-year career, Chris Brown‘s streak (among studio albums) is set to be broken if industry analyst predictions are proven true.
Chris Brown’s ’11:11′
Predicted First-Week Sales (SPS): 40,000
Predicted First-Week Sales (Pure): 7,700
Predicted Billboard 200 First-Week Placement: #11-#14
Per HDD, Brown’s November 10-released 11th solo studio album, ‘11:11,’ will likely clock into the #13 spot on next week’s Billboard 200 with total sales of approximately 40,000.
Roughly 3,100 less than what would be needed to place him in the week’s top 10, if the report rings true it will mark the first time Chris has seen a studio effort premiere outside of the all-genre chart’s topmost dectet.
What’s more, the predicted 40,000 units attached to the project’s first-week sales will mark the lowest opening figure to accompany any of the GRAMMY winner’s LP’s – besting the previous titleholder, 2017’s ‘Heartbreak on a Full Moon,’ which debuted at #3 on the Billboard 200 with 68,000 units sold its premiere week.
Supported by singles ‘Sensational,’ ‘Summer Too Hot,’ and ‘Nightmares,’ the soft promotional rollout of ’11:11′ (as well as the exclusion of the highly anticipated Justin Bieber duet ‘Double Negative‘) may be among the factors contributing to its modest commercial response.
Brown’s dedicated fans, affectionately called #TeamBreezy, will find out exactly where the album will land when the refreshed Billboard 200 prints on Sunday (November 19).