After nabbing 10 consecutive top 10 debuts on the Billboard 200 across his nearly 20-year career, Chris Brown‘s streak (among studio albums) is set to be broken if industry analyst predictions are proven true.
Chris Brown’s ’11:11′
Predicted First-Week Sales (SPS): 40,000
Predicted First-Week Sales (Pure): 7,700
Predicted Billboard 200 First-Week Placement: #11-#14
Roughly 3,100 less than what would be needed to place him in the week’s top 10, if the report rings true it will mark the first time Chris has seen a studio effort premiere outside of the all-genre chart’s topmost dectet.
What’s more, the predicted 40,000 units attached to the project’s first-week sales will mark the lowest opening figure to accompany any of the GRAMMY winner’s LP’s – besting the previous titleholder, 2017’s ‘Heartbreak on a Full Moon,’ which debuted at #3 on the Billboard 200 with 68,000 units sold its premiere week.
Supported by singles ‘Sensational,’ ‘Summer Too Hot,’ and ‘Nightmares,’ the soft promotional rollout of ’11:11′ (as well as the exclusion of the highly anticipated Justin Bieber duet ‘Double Negative‘) may be among the factors contributing to its modest commercial response.
Brown’s dedicated fans, affectionately called #TeamBreezy, will find out exactly where the album will land when the refreshed Billboard 200 prints on Sunday (November 19).