Beyonce officially adds to her booming business empire today with the launch of her long-awaited haircare line, CÉCRED.
Full story below…
Opening shop today (click here to visit), the multi-range line fuses groundbreaking science with unique honey-infused technology for optimal results.
Speaking on the venture, which she funded herself, founder Beyonce said:
“I grew up sweeping hair in my mother’s salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.”
Continuing, Queen Bey added:
“It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.
I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.”
But that’s not all.
Also launching today is the CÉCRED x BeyGOOD Fund, which will provide financial support to cosmetology students and professional hair stylists within the beauty industry.
As part of the initiative, $500,000 will be given in scholarships and salon business grants across five markets renowned for their large, diverse community of hair stylists. They are Atlanta, Houston, New Jersey, Chicago, and Los Angeles. Click here for details.