Beyonce officially adds to her booming business empire today with the launch of her long-awaited haircare line, CÉCRED.
Full story below…
Opening shop today (click here to visit), the multi-range line fuses groundbreaking science with unique honey-infused technology for optimal results.
Speaking on the venture, which she funded herself, founder Beyonce said:
“I grew up sweeping hair in my mother’s salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.”
Continuing, Queen Bey added:
“It’s been my lifelong dream to create these hair products and bring some of my mother’s teachings to life. We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength. It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the coloring, high-tension styles, sewing, sweat, and buildup.
I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred.”
But that’s not all.
Also launching today is the CÉCRED x BeyGOOD Fund, which will provide financial support to cosmetology students and professional hair stylists within the beauty industry.
As part of the initiative, $500,000 will be given in scholarships and salon business grants across five markets renowned for their large, diverse community of hair stylists. They are Atlanta, Houston, New Jersey, Chicago, and Los Angeles. Click here for details.
Looks like her heart is actually in this business endeavor bc she’s actually promoting it. If she wants it to be an actual success she’ll have to put her blood, sweat and tears into this line. Not just release some pics, videos then retreat to her $300m mansion. That’s not how it works. There are A LOT of ethnic hair care lines out there, several by celebrities – so she’ll have to show why hers is the best.
Girl do everything you can to be relevan. People love coins. Hope the deal with the devil don’t affect the innocent….. lol these investments and ventures Gorl….we’ve sang this song before but it’s taking advantage of the passion, cuz we’ve come to far!
Pay your writers!
Scholarship how to put hair extensions/braids….?
Always no glow in her eyes… dull and sadness. I wonder why?
She is 45yo….and when you reach 50s..radio stations in the US wont play her music anymore.
Thats why.
We need FDA approval…show us the receipt beeechhhhh
I wonder who else is involved? This is money laundering or something that we dont know about. Sounds shady….or for tax hide purposes.
I see this hair care line as another quick cash grab similar to her perfume, Ivy Park and House of Deadwrong. She isn’t passionate about this. She just doesn’t wanna tour for the rest of her life lol.
..and of course it will go to her clans…and they claimed they are not racist…lol
flop