The promo campaign mounted for Jennifer Lopez‘s latest album, ‘This Is Me…Now,’ was nothing short of impressive.
When not tackling morning and late night talk shows, Lopez made her rounds to ‘SNL‘ as well as radio, print, and Web outlets amid promotion of the project’s accompanying movie on Prime Video.
The combined potency of the exposure helped ‘Now’ soar to be the week’s best-selling album, defeating the likes of Billboard top-sellers like Yeat‘s ‘2093,’ Kanye West and Ty Dolla $ign‘s ‘Vultures 1,’ Usher‘s ‘Coming Home,’ and Taylor Swift projects.
Yet, in a polarizing twist, the figures that lifted it to #1 on the pure Album Sales chart were barely enough to land it in the Billboard 200’s top 40.
Jennifer Lopez’s ‘This Is Me…Now’
First-Week Sales (SPS) ≈ 21,000 units
Billboard 200 Debut: #38
‘Now’ – the conceptual follow-up to 2002’s ‘This Is Me…Then‘ – debuted at #38 with pure sales of 14,000 (nearly 2,500 less than initially predicted). Of that figure , physical sales comprised 11,000 across CDs and vinyl while digital download sales equaled 3,000.
The sum was enough to land J.Lo at #1 on Billboard’s Current Album Sales chart, marking the third time of her career she’s done so. Further, the set is this week’s highest-charting new female project.
However, it also comes as the first time of the multi-hyphenate diva’s music career that she’s missed the Billboard 200’s top 20 with the debut of a studio album.
All of her previous efforts – ‘On the 6‘ (#8), ‘J.Lo‘ (#1), ‘This Is Me…Then’ (#2), ‘Rebirth‘ (#2), ‘Como Ama Una Mujer‘ (#1), ‘Brave‘ (#12), ‘Love?‘ (#5), and ‘A.K.A.’ (#8) – premiered within the all-genre chart’s topmost quadrant.
Look below to see who joins her on the updated TGJ Chart Check: Billboard 200 edition.
😭 😭 😭 😭 😭 😭 😭 😭 😭 🤣
‘This Is Me…Now’ by Jennifer Lopez debuts at #55 on the UK Official Albums Chart selling 2,504 units in its first week.
It marks her lowest peaking album on the chart to date.
I mean is anyone surprised? Who’s checking for JLo music in 2024😂
The irony is it’s actually good. One of her best
Maybe she should make music with breezy or drake again to help boost them sales. This is telling because the media is constantly boosting her Caucasian ass up yet she can’t even outsell CHRIS BROWN. Someone who the media is completely biased against, LMFAO. Retire J FLOP
but she’s not white…
She is white. People often confuse race and ethnicity. Racially shes white. Ethnically shes Puerto Rican.
@Scoopz
You White Supremacist Latinos crack me up. 😁🤣😅
@Dr. Feelgood Get yourself an education. You’re arguing based off of ignorance and emotion. Address that shortcoming
Yes she is. She’s white Hispanic.
@Scoopz at al, nah, you just proved even more that I am right by your projective deflection instead of countering the truth. i lnow what y’all are doing. YOU are not White, probably Cuban, who are notorious for denying their Latin American & African ancestry by insisting their being pure “Caucasians” who just happen to have been born outside of the Caucasus region. JBlow may be part White but she is also partly native South American just by her looks alone. And there is NOTHING wrong with any of those facts. If you take offense with them, it’s yout own INTERNALIZED WHITE SUPREMACIST RACISM/COLORISM that is to blame. Don’t shoot the messenger of truth for your unnecessary pain.
Lol she actually did outsell Chris Brown with 14k in pure sales. Both of Chris last 2 albums each sold less than 10k in pure sales lol
Don’t mince the numbers Tino. Jennifer did 21,000 units and Chris did 45,000. The end.
A CINEMATIC FLOP
Album sucks. Nothing else to say.
Did people really know she was releasing a new project. The rollout seemed kind of quiet – despite the press – because it wasn’t promoted heavily on social media. The album is good and she still has time to build more momentum. Hopefully her team focuses their promo efforts more on social media, that’s how you really reach the music buying masses these days.
Lol, she’s a flop. The album is out of Hot 200 in it’s second week. 😂😂😂