Usher is dancing all the way to the release of his new studio album, ‘Coming Home.’
And to whet appetites the more ahead of the LP’s February 9 arrival, the R&B icon has announced the project’s latest single ‘Ruin.’
Produced by Pheelz, who also joins the performer on the track, the cut sees Usher fuse his trademark sound with sonics of Afrobeats and Amapiano.
With a mere matter of hours before ‘Ruin’ arrives, the superstar has unveiled a sneak peek at its Dave Meyers-directed music video.
Check it out…
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Sounds whack. CB does afrobeats better.
Is it an outta the gate banger? No. Is it appropriately mature for his age and could have Adult Contemporary legs? Possible. It’s the MJ meets Bieber tiptoed contorts I can’t take anymore despite it being his go-to move forever. Afrobeat in 024, tho? Meh…and why’s he acting Derulo levels if corny in the vid? And is the msg to Diddy? Did he ruin you, boy?
OK, his vocals won me over. LA Reid magic, babay!