Billie Eilish is back with her third studio album, ‘Hit Me Hard And Soft.’
And the Oscar and GRAMMY Award-winning superstar is wasting no time activating its campaign.
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The follow-up to 2021’s sophomore set ‘Happier Than Ever’ has been teased in earnest and now has been confirmed for a May 17 landing.
Eagerly awaited the LP has been penned and produced by Eilish alongside brother/creative partner Finneas.
Speaking on the release, Eilish gushed:
“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH. so crazy to be writing this right now i’m nervyyyyy & exciteddd. not doing singles i wanna give it to you all at once :PPP finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. love you love you love you.”
To minimize waste and combat climate change, ‘Hit Me Hard And Soft’ will be available digitally across platforms upon release; all physical formats will be released in tandem in limited variants on the same day with the same track-listing and using 100% recyclable materials.
The LP follows Eilish’s second Academy Award for Best Original Song for ‘Barbie’ movie anthem ‘What Was I Made For?’