Three years separated fans of Billie Eilish from her last studio album, 2021’s ‘Happier Than Ever,‘ and opening sales of the project suggest they couldn’t wait to get their hands on the set’s follow-up – the May 17-released ‘Hit Me Hard and Soft.’
Details inside.
Billie Eilish’s ‘Hit Me Hard & Soft’
First-Week Sales (SPS): 339,000 units
Billboard 200 Debut: #2
Bested only by Taylor Swift‘s mega-selling 11th studio album, ‘Tortured Poets Department,’ Billie’s latest – launched on the wings of the single ‘Lunch‘ – debuted at #2 on the refreshed Billboard 200 to total sales of 339,000 units.
And while the album marks her first to miss the tally’s top spot its accompanying numbers are the largest attached to her first-week performance yet.
The ‘Hard & Soft’ sales sum surpasses Eilish’s previous personal best, ‘When We All Fall Asleep, Where Do We Go?,’ which opened to figures slightly north of 313,000 when it premiered at #1 on the all-genre chart in 2019.
Notably, 90,000 of the ‘Hard & Soft’ sales were vinyl – marking another personal milestone for the 22-year-old.
“The new album’s sales were supported by its availability across nine vinyl editions of the album, four CD editions, one cassette tape, a standard digital album, and three deluxe digital sets,” according to Billboard.
Check back later this week to see who else had a great week on the Billboard 200 courtesy of our weekly segment ‘TGJ Chart Check.’
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Damn, another one of Taylor’s lessors….
Fist Brown’s last album didn’t even sell 40k last week so if anyones a lessor its HIM! Stupid ass
Fist Brown’s last album didn’t even sell 40k first week so if anyones a lessor its HIM! Stupid ass
Taylor is such an old bitter ran thru white trailer trash w****. She’s pushing 40 and blocking the more talented younger white woman in the industry. Jealousy is a sickness. Billie’s album is 100x better than The Tortured Ear Infections 💀
LMAO UR PISSED … THE BEST B**** WON AND THATS IT AND THATS ALL 💀
All that chart manipulation doesn’t make her a winner babe. McDonald’s also has the highest sales at the end of the week, but that doesn’t mean it’s good for you 💀
LMAOOO THEY ALWAYS CRY SALES DON’T MATTER AND CHART MANIPULATION WHENEVER THAT ROACH GETS SPRAYED WITH RAID LMAOOOO 🤣🤣🤣🤣🤣
Facts. I’m no longer a fan
One of the Biggest artists in history is still slaying. Still after 5 weeks out, it’s selling more than other big artists first week sales.
Billie bow down. I’m shocked. I thought she’d hit number 1 like she always does. TS really is showing the real hierarchy. Interesting to see who else goes up against her whilst TPD is still on top. Onto the next one please
Damn Respect TS, showing who is slays on the charts . She’s pretty much untouchable . Where’s that Cowgal Hillbillie? Looks like she got punted down a football field and fumbled whereas TS got the touch down . Damn
Meanwhile Cowboy Flopper has been forgotten💀
LMAOOOO STOP IT, SHE SOLD MORE FIRST WEEK PURE SALES THAN FLOPBOY LESSER???? LMAOOOO 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣