Ari Lennox may have just released a new single named ‘Smoke,’ but it looks and sounds like she wants all of the smoke with her record labels.
For, the R&B belle – who is jointly signed to Interscope and J. Cole’s Dreamville – put her team on blast.
Stressing that she wants to exit her deal, she alleged a lack of marketing, not being listened to, and even claimed that she had been forced to fund her own Google Ads.
Full story below…
Via social media, Lennox – who parted ways with her management of 10 years in 2022– wrote:
“Interscope and Dreamville have been playing with me all month and I’m so exhausted. I’m so tired of people treating me like they’re sorry for me and like I’m the face of mental health. I’m ok and I’ve never been happier. What I don’t like is being signed and lied to and manipulated. Not one person at those labels ever knew how to market or protect me. Y’all don’t know the half. Constant let down and neglect. This industry stuff will never be for me.”
In a lengthy audio address, she delved into granular detail about her grievances, which include an alleged lack of marketing budget or spending for her release. She vented, saying:
‘You cannot expect an artist to be anything without advertising. Why am I begging for advertising? Why am I paying for my own Google ads? Like no, it’s not ok.
So, I want to be released. I’m tired of being nice.”
Take a listen:
Ari Lennox just dropped a post on Instagram saying she wants out of her contract from Interscope/Dreamville due to marketing pic.twitter.com/8AK38r8f13
— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) October 30, 2024
The outburst comes on the heels of Lennox revealing that she is planning to leave social media.
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This ho ain’t loyal.. she should be lucky that she had a big label behind her ashy ass
Such a nasty and rude trannny
U just described yo daddy if you have one
I’m describing you, you nasty ashy trannny
A chopstick t***** who likes to play ping pong with its fishy p****.
Chloe needs to do the same thing. Her and Ari are so talented and deserve more. They’re better off being independent.
First of all Chloe sucks. She has no star quality nor does she have an artistic identity. The problem is her label gives her too much freedom. Ari on the other hand is talented at. Her label doesn’t know how to promote an R&B soul artist like her….
I’m not a Chloe stan but she’s more active on social media and finds other ways to make money. Ari’s new song isn’t it. Why bother funding / promote something that’s not worth it. Just get on with it and stop complaining. You never hear Ciara complain. She just release after release on and on…. Ari sit down and get to work
Bad comparison love. Ciara has the coins to just release and release. She does music for fun at this point. Ari on the other hand does not have a good team or label. Dreamville is not the place for her and she has the right to complain about being in a f***** situation.
We need exclusively black radio stations and entertainment shows again because r&b just doesn’t get the promotion that it deserves anymore.
Stfu. Even Black artists are going country. They paid R&B to dust.
Who is dis one hit wonder? The pressure song isn’t even a hit tho
I feel like as an artist in today’s world you’ve got to have the financial and business know how to market yourself. YOU ARE THE MARKETING. Like get you a good team. Most good artists today pay for their own everything. When has a label done anything for anyone other than put out music and a few videos. She has to run her own show. Look at Megan, Beyonce, etc. They have their OWN team and spend alot of their own money for their productions. You gotta spend money to make money. And she needs to get out in them streets and get it. She is already a known face, it should come easy at this point.
It’s sad she’s going through this as an artist since she her music n albums are pretty solid.
It’s all in the deal you sign. Your management and lawyers f***ed you over. If your stocks aren’t high you get money to make the music not necessarily promote it. Fed up of these h*** feeling entitled.