Kanye West is revving up the buzz machine for his new album ‘Bully.’

The rapper sent fans into a frenzy when he announced the set and the excitement continues with the unveiling of its official cover.

Full story below…

Via Instagram, Ye unlocked the artwork for the LP moments ago.

Helmed by Daidō Moriyama, the monochrome cover features a prominent smile. An interesting juxtaposition to its title.

‘Bully’ is set to arrive midway through the three-arc ‘Vultures’ collaborative project with Ty Dolla $ign.

Buzzed?

Your thoughts?