Ari Lennox is inviting the masses to witness her ‘Soft Girl Era.’
The R&B belle has been drumming up buzz with the catchy cut, which has become the most added song on Urban radio.
Now, she amplifies the cut the more with the premiere of its vibrant visual.
The clip lands on the heels of the songbird’s set at the 2025 Dreamville Festival earlier this month, which drew a capacity crowd of more than 100,000 attendees.
Produced by veterans Jermaine Dupri and Bryan-Michael Cox, the track serves as a taste of Lennox’s forthcoming studio album.
Watch the Chris Robinson-directed video for ‘Soft Girl Era’ below…
Song is dated af and why the hell she singing like some r***** black gurls from kid bopz
No Ari. This is corny and cringe 😕
I don’t like it.
She needs to go back to her Pho and Shea Butter Baby eras. The IG baddie tiktok lingo mess doesn’t suit her !!!