Usher Teams with New Era for ‘Peace Up, A-Town Down’ Collection

Published: Monday 7th Jul 2025 by Malik Davis

Usher reps Atlanta in style with New Era MLB All-Star Capsule.

Full story below…

The R&B icon has joined forces with New Era to drop a fresh new collection just in time for the MLB All-Star festivities, and it’s got ATL written all over it.

The ‘Peace Up, A-Town Down’ Usher x New Era Capsule blends classic baseball aesthetics with streetwear, all through the lens of Usher’s signature style. From fitted caps to modern street-ready pieces, the collection is a reflection of his hometown.

Each design pays homage to city’s rich culture, while also capturing the essence of All-Star Week in a way only Usher could achieve.

Take a look:

The collection is available exclusively at neweracap.com.

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  1. Ann July 7, 2025

    That’s good for usher and his white wife

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