As Beyonce once famously sang in her ‘Lemonade‘ hit ‘Formation‘: “You know you that b–ch when you cause all this conversation.”
Amid ongoing chatter around Sydney Sweeney‘s controversial American Eagle ad, some conservative critics – like President Donald Trump and Megyn Kelly – have pointed to Bey’s brand partnership with Levi’s as proof of some kind of cultural double standard.
Inciting staunch and swift defense from the diva’s beloved supporters (affectionately called the #Beyhive), the fan group had polarizing broadcast journalist Piers Morgan on their antennas on Wednesday (August 6) after he took to social media to throw his two cents into the discourse.
Look inside to see what he said that rubbed them the wrong way.
Seemingly siding with Sweeney supporters, Morgan took to X (formerly known as Twitter) to slam Bey’s latest commercial with the denim makers.
“Very disappointed to see Beyonce culturally appropriate Marilyn Monroe in her new Levi’s ad,” he told his 8.9 million followers on the platform.
It didn’t take long for the tweet to rack up nearly 650,000 views and almost 2,000 comments – many of them from angry #Beyhive members taking the British journalist to task for his statement.
“Marilyn Monroe is not a culture,” wrote one user while another said, “You just like to hate (crush) on Black women; we know that and it’s ok.”
As his name ascended to trending status, Piers responded to one of the commenters by confirming his original statement was satire.
“I would say I can’t believe anyone took my obvious Beyonce joke post seriously, but I forgot the woke brigade have no sense of humor,” he relayed to a poster who branded his original tweet “idiotic.”
This isn’t the first time Piers landed on the wrong side of the Beyhive.
In October he took to airwaves to issue an apology to Bey and her husband JAY-Z after hosting a guest who dropped bombshell allegations of abuse against the music mogul-rapper on his talk show.


Drag that ho! Ling Ling is drinking White boys c u m! So rich so warm and tasty. WM c u m tastes way better than BM’s.
BS…why dont u admit that u are a Blackie?
Every part of Beyonce is fake. Manufactured sound, auto tuned, fake hair, fake body, fake lashes, tons of makeup
Name one thing about her that is real.
You can keep her.
Now, she is a chunky white girl ….good luck Bey-HIVAIDS!!! 🙂
She is one of TGJ staff..
That white woman died at 36.
No one wants to be her.
Weaves, blond wigs, bleached skin, whiteners etc..
Why do black women try so hard to be white/asian women?
What else is she gonna do? You don’t realize she and her husband are to the biggest racist in pop music, right? I mean Jay-Z won’t allow white people in his parties. Think about that, but it’s OK if they do this because they can’t be racist they’re blackand now described to me what kind of illogical b******* that is
Clock her cause ain’t nothing natural about those genes 🧬
Truth must be told…
The Nubian Queen now is becoming the Queen of Houston..:lol: not surprised after she sold her soul to the Illuminati.
Anything for $.. huh?
Everything about Beyonce is fake! Only an obese, uneducated, low self esteem Americans look up to her. Outside America, she is nobody other than a souless commodity just to make money! She doesn’t sell art, she sells new world agenda!!
Satanic agenda!!!
I didn’t even know we had that many white racist people on this site. Y’all really came out for Queen. Yeah let’s get them view grape juice. While we at it let’s educate them on culture appropriation because Beyoncé has always stood for rights of all color. Especially women rights. Cultural appropriation is when you wear our hair styles, listen to our music, wear our clothes, watch us for entertainment and then go silent when it’s time to stand up for black issues. Y’all should know better. He really should know better.
Black idol Beyonce wants to be white?! Well..well..What does that tell you? Beyonce is ashamed or her race!
Where is the outrage? 🙁
This lady will do anything for fame and money otherwise she wont get marred with an-ex pushaaaaa…
think beechhhhhhezz!!
They always wanna mask it as a joke. These are adults with platforms we’re talking about! If i had a new album coming out, i’d LOVE having these idiots keep saying my name: Trump, Piers, Megan, etc. ALL PUBLICITY IS GOOD PUBLICITY. These idiots don’t get that! I know she smiles every time they mention her and SHE KNOWS they’ll be watching which means more views and $$ in her pocket.
Beyoncé is not “black”… she is fake blondie..why u mad?
GROW UP is right – I never mentioned race, but do we even need to at this point…. 🥱
Don’t you have a culture of you own? 🙁 🙁
She wants to be white so badly. It was pathetic when she spent tens of millions for her “country music” garbage 😆. If she’s country, then I’m MLK!
Any black man or woman who becomes successful in the US wants to look like a white man/woman…She wearing American Eagle Jean now.. next she’ll be a republican!?? LOL
Beyonce is a NATURAL blonde.
And Mama Tina is from Sweden..
right?
and your mama came from an elephant @ss huh?
EVERYONE KNOWS DEEP DOWN INSIDE THEY ALWAYS EMBARASSED WTH THEIR GENES….
Beyonce been a hypocrite and a thief. If it aint nailed down she gon’ steal it. If you aren’t that famous thhen she will take your song, act, and/or style and pass it off as her own. Beyonce will tell you she loves her Negro nostrils, and be pro-black on one album to sell records, and then turn around and come back doing country looking like a whole white woman. I been through with Beyonce, her satanism, and her pretty much everything. Piers told no lies.
Hahahahaaa..fake black icon gets dragged by a white grandpa…
Im loving tis…again ahahhahahahaaahahha
No amount of wigs could fix your genes…@ black thrashhhhh!!!