Tina Knowles Shows Off Her Vocals in ULTA Beauty’s Star-Studded Holiday Ad, Reveals Beyonce Involvement

Published: Wednesday 26th Nov 2025 by Malik Davis

Tina Knowles is booked and busy, reminding everyone that talent runs deep in the Knowles family. 

Full story below…

The matriarch recently showcased her vocals in ULTA Beauty’s new Holiday Drop campaign, joining a lineup of major moguls, including Kylie Jenner, Khloe Kardashian, and Paris Hilton, for a festive rendition of the classic ‘Twelve Days of Christmas’.

In the ad, each star delivers their own playful twist on the holiday hit, and Mama Tina steps in to highlight Cécred, the hair care line owned by Beyoncé, adding her “Mama Tina” charm to the musical moment. But behind the scenes, her performance almost didn’t happen. 

Knowles revealed that she was battling a sinus infection during filming and had to call in some very special reinforcements: her daughter, Beyonce, and granddaughter, Blue Ivy, who helped produce her vocal section to ensure it came out just right.

She shared her excitement:

“Fun Fact ! My sweet daughter @beyonce took me into her studio and produced my vocals on “Five Golden Things” because I actually had a sinus infection when I shot my part of the commercial. So she and Blue produced the harmonies to make me sound a little better.😂 thank you Jesus!!! Because my Blue ( my manager) said Grandma you are going to be a meme!!!😂😂😂😂y’all would’ve talked a bunch of stuff about me if I would’ve sounded bad😂😂 I don’t think I’ve ever laughed as much as we , Beyonce and Blue and me laughed that night , at me trying to sing😂😂😂 A Virgo and two Capricorns ! That’s a lot of earth energy😂😂❤️”

Take a look:

 

View this post on Instagram

 

A post shared by Tina Knowles (@mstinaknowles)

Even under the weather, Ms. Tina delivered, proving once again that she can do it all.

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  1. Estornino November 26, 2025

    #cringe

  2. Paulo November 26, 2025

    Come on Ms Tina you know Blue told Bey to turn up the ProTools for you 🤣 at least she’s looking good, way better than Khloe K who’s looking like her fillers are melting down her face

  3. Diabetes UNBOTHERED November 26, 2025

    Beyonce once said on an old (bday era) TVONE interview that BOTH her parents can sing.

  4. True Tea November 27, 2025

    A ad for Plastic Surgery. The doctors should have put their numbers on the screen.

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