Beyoncé is pouring into a new chapter with SirDavis.
The superstar has acquired Moët Hennessy’s stake in the award-winning whisky brand, giving her full ownership and control of the business she launched with the luxury spirits giant.
More details below…
The move arrives almost two years after SirDavis officially hit the market as Moët Hennessy’s first spirits brand developed entirely in the United States.
Announcing the change, SirDavis said its collaboration with the LVMH-owned company had reached its conclusion following almost four years spent creating, developing and launching the label.
“Knowles-Carter takes full ownership and control, making SirDavis a woman, family and Black-owned company.”
Financial details surrounding the acquisition have not been disclosed, per The Spirits Business.
Named in honor of the Houston native’s great-grandfather Davis Hogue, a farmer and moonshiner during Prohibition, the brand earned accolades in earnest, including almost top scores at the 2025 New York International Spirits Competition and being crowned Best New Product at the 2025 Spirits Business Awards.
The brand has also generated strong consumer interest. Its Honey Bee Cocktail Kit reportedly sold out within hours, while high-profile activations have included a star-studded California Crown takeover attended by Jay-Z, Cher, Shaboozey and more.
With SirDavis now independent, Queen Bey adds another fully controlled company to a business portfolio that also includes her flourishing Cécred haircare venture.
Moet sold their shares in the business. She just didn’t acquire them. Lazy reporting