It’s routine for Rihanna performances to sound like an exorcism, as such it’s fitting that the star undergoes just that in the video for new single ‘What Now’.
Unwrapped literally seconds ago, the clip awaits below…
How apt. More standing, more posing, more…nothing.
An offensive video? No. A pointless one? Entirely.
SLAYYY . VISUALS ARE EVERYTHING> SHE IS THE MODERN DAY CARRIE!
Sam is upset because Beyonce keeps getting dragged for filth by fans and music critics over her songs, videos and tours. TGJ is the only site that praises Beyonce while the other sites praise Rihanna more. Here’s the real tea. With all the Beyonce praise, how come TGJ never got a Beyonce interview???
Beyonce is TOOOO much of a professionalto descend to this site. Note Well Beyonce gets her fair share of hate but this site behaves like Rihanna personally spat on them!. They remain PRESSED 24/7 365… Anywho.. let me get to bed!
@sam loves rihanna stop lying. Theres many sites who drag Rihanna.
SHE SLAAAAAYED THAT!
Amazing video!! Such emotion and passion, awesome to see. Why is this site such a Rhi hater? it doesnt make sense, I am a huge gaga fan and Britney but this video honestly packs more of a punch than my girl’s lead singles (videos).. very excited for Rhi’s next album. I hope its dark, twisted and honest
you guys are so unprofessionally bias its not even funny anymore.
Then leave. Nobody forced you to read what they write.
They are so biassed I’m immune to it by now. The fact that they stan for a Whisperer (Ciara) is shade enough on themselves. WHAT NOW Video is AWESOME. I Love it!
No. I’m interested in the topics they write about. It’s not my fault they’re shams of journalists who don’t know how write unbias work.
It cracks me up. They hate her, but need the hits. It’s still promo at the end, and THAT’S why Rih wins.
Since I’m being held in moderation let me take out that cursed competitors name and replace it with other bloggers
“They dont take themselves seriously so why should we. As much as that other logger guy is shady at least he brings something of substance to the table. Even though he stans for Mariah I have to admit he critiques her when it’s necessary. If this site keeps up the uncalled for spite they will be losing readers. People dont fall for stans wars as easily anymore because it’s been played out and it’s obvious that Rihanna is unaffected and still making her mark on pop music”
Flop
37k
lol yass b****, hit dem where it hurts
Yes, Celine just slayed the hell out of her…
Caiar’s last 3 albums sells combined + less than 500K.
That 37 k gets me everytime. Each time the Zsquad acts up on any other artist that should be the sole response!
I expected the video to be more visual with special effects and I don’t understand the exorcism concept but still love the song and but the video I’m not so sure whether I like it or not.
QUEEN RIHANNA WILL HAVE HER 13th #1 SINGLE NEXT WEEK!!!!!!!
QUEEN. QUEEN. QUEEN.
#SEETHEBITCHES
🙂 🙂 🙂
YAY! Go Rihanna!Good job.
I didn’t like it…. In fact I haven’t like any videos from this Unapologetic … TTT she had the best videos… this was boring as hell.
I agree.. I think We Found Love and Where Have You Been are some of Rihanna’s best videos. Visually and concept wise she was on point. TTT may have been weaker musically, but the Visuals were some of the best.
Its ok not really feeling the concept but the song is truly amazing wish it was the 2nd single instead of stay
Although Stay didn’t hit #1 on the Hot 100 (it was #1 on the pop charts), it remains one of her biggest hits to date. I just wish team Fenty weren’t so…..slow this era.
Yea I agree I still love stay tho. Hope her next era isnt sloppy like the last two.
It better not f****** be. I was actually anticipating an album in RIHvember since the promo for UNA was so bad, but I’m hoping they’re cooking up some good s***. I need another RR era with Loud hits and TD longevity.
Absolutely loved it!
Let “Rated R” Rihanna out for this next album PLEASE—let it out!!
lol i dunno why this made me laugh… she’s definitely giving me life with the “rated r” tease in the videos. So alluringly passionate.
I am so proud to be a Navy right now. . .it just feels so good
I’ll have to agree with TGJ. She looked good! Even with out her nose being contorted or contoured to death lol. The makeup, hair, lighting etc was GREAT. I feel like Rihannas Breakout movie role.if she continues to do film that is will revolve atound this dark look.maybe a villianess? Idk but she looked good…I just wish Music videos as a whole were BETTER! these last few years have seen great songs get awful videos!
Ahhhh my fav song from UNA next to LWT!! The video was cool…I don’t love it, but I don’t hate it! You don’t have to be a rocket scientist to understand the correlation between the song and video though. 🙂 The video and her performance at the AMA’s next weekend will def boost the song! 🙂
Let me just say that I’m glad they went this artistic simple rout. What Now is about uncertainty and shedding the past . I get the concept that she is battling with the past and what’s about to happen. WHAT NOW is a perfect crescendo to teh UNA Era. I truly believe that she could keep milking this album for another year by extending Love WIthout Tragedy and Mother Mary. UNA has proven what I have suspected all along … Rihanna WILL NOT be going anywhere soon so SEETHE faggeee boy SEETHE!!!!
I looooove LWT but she’d never release it seeing as how it relates to CB :-/
Lmao yea she does remind me of Carrie in this vid.
Such a rock star, such an icon. I love this video, it gives the song so much personality. Love it Riri.
Side note: can’t wait for unconditionally video.
THE SLAYAGE IS TOO MUCH FOR ME TO HANDLE RIGHT NOW * TEARS OF JOY*…#SLAY
Me too
She always has great visuals
WHAT NOW P*** JUICE. WHAT GOD HAVES FOR RIHANNA NO GHETTO BRITISH HOODRAT CAN TAKE FROM HER!!!!
The song is everything. The video is kinda creepy but it keeps you watching i give it 8/10.
LOL @ disturbia part 2
LOL @ overdose being nowhere on the charts. Wasn’t that supposed to be Floparas breakout pop hit? Go somewhere with your tired ass.
Boy toy keep it cute he didn’t even come for Rihanna like that so stfu.. overdose will soon slay
“overdose will soon slay”
Slay WHAT??? Dear God I know a lot of people want her to SLAY something but SLAY WHAT?? Seriously… Somebody tell me WHAT THE PHUCK will overdose slayy???
Im sick and tire or the Ciara fans not holding Ciara accountable for providing mediocre if not barely listenable crap material. Ciara is what the other pop gals use as they their rule NOT TO BE! Bish can dance yes but she doesn’t SLAYY that! The only thing she slayys is that whisper of hers . We were rooting for ha and she shacked up with the FUTURE/ PAST or whatev the heck his name is.. unbothered about that crap of an album. I REFUSE to cradle her mediocre behind. SLAYYY WHAT? Ciara I hope your reading this because that comment up top just rubbed me the wrong way this morning. You could have achieved so much but you have d*** too bomb mentality !
Faints. . now that how to get your fav together!!!!!!!!!
She really did a great job this era, with the pop songs and the urban singles. People were saying she rush her albums last year, now she’s too slow and should release a new one? I’m sure she’s working on a new one and I’m feeling next spring.
Sam why do you hate her? This video is pretty good. The way you post these days on certain atrists is unfair and extremely unprofessional. You continue like this, no one will respect your oipinion.
He’s mad because she’s snatching that ICON award next Sunday. 😉
My favorite ballad from her she really knows how to reinvent herself & the visuals in this video are great the lighting and her skin look amazing. But the mullet i can do without 😉
What? B**** you have something POSITIVE to say about Rihanna? 😆
Lol oh hush i say nice things about everybody once in a while.
Lol, Sam is so mad, haha, i live, the song, the video, her, everything about is perfect, Sam it’s not that serious, 1+1 was a boring video but the song is perfect too.
Love it. This video is like a cousin to rockstar.
It is kinda strange to actually see the navy and hive get along. Imagine if Rih and Bey had to tour together. Dat 1 Billion gross.
I never understood the beef, especially since they are so closely connected….but for the most part The Navy (outside of this blog) respects Beyonce but will drag if needed. I no longer dislike Beyonce but she isn’t my fave by far. 😉
Its true. I know beyonce may not be everyones cup of tea and same as Rihanna but I love them both.
@TheBoyToy : The actual fact that Rihanna is such a fan of beyonce on twitter and other places will make you even more confused, she even keep sending indirect shout-outs to beyonce and her hive stans stay bitter towards her.
For example one time she RT a tweet saying “Standing on the sun” is a Pop Perfection.
and Numerous occasions where she showed love to her.
But I guess They were born this way, bitter and Jealous. 😕
one of The main reasons People don’t like Beyonce is them.
Actually only the hive and navy here do the most though. But I know a lot of navy that loves beyonce as well.
The Navy are just as bad it swings both ways now
I never understood it, they’re nothing alike and not even in the same gen. Bey was in the early 2000’s with Ashunti and A Keys, Rihanna came from the next wave with Ciara and Katy. I get that they tried to make Rih a Bey clone with her first two albums, but EVERY chic was trying to be Bey after 2003. I always liked them both (minus B-Day), for very different reasons.
I can’t wait to hear her perform it live, she killed it on Chatty man last time.
Her performances have been on point this era.
At the AMAs
I agree but her Loud Performances>>>>>all the rest of hers. LOUD the iconic era then Rated R.
LOUD performances were on point but I prefer her Rated R performances with the band feel and the real guitar strums, gave the songs and era so much life.
I especially loved her performances of Hard, wait your turn and Russian roulette because you can get the rock star feel and I loved it.
Nope b****, this >>>>>
http://www.youtube.com/watch?v=yklYB1vvt8o
^^^^^^^
YOU GUYS TICKLE ME PINK!
THIS IS ART? THIS IS SLAYAGE?
THE FACT THAT THE CAMERA IS MOVING MORE THAN HER?
SHES STANDING IN ONE PLACE TOUCHING HER FACE
*DEAD*
YALL KILL ME
You’re so salty lately, I wonder why.
Those ArtPop predictions though…. 😆
girl sit f*** down and go buy copies of Shitpop.
To LOVEBIRD not as salty as you were when you saw the Sales to Unconditionally, Work B****, and Perfume
@BOYTOY B**** who tf are you!? You’re extremely irrelevant
@BARB Girlll your fave BEEN outta the game! So wth are you even speaking for? Her last first week sales were like 30K
Did I just take 3 B****** at once?
Yuppp I did!
KIIIIIIIIIIIIIIIIIIIII
B**** that was for a damn re release so sit down how GaGa go from selling 1 million copies first week to only selling 220k – 240k fw with the next album the decline is drastic.
*yawns*
Sureeeee it was just a re release with about 70 new songs on it. She even said herself its like a New Album
Let see her release a new REAL album if her label gives her another
Lol b**** I could ask YOU the same question, but then again it doesn’t matter. Tgj isn’t my life, and ArtFlop is still a commercial failure. Seethe! 😆
sam is still seething over the fact that RiRi is getting that icon award at the AMAs i see
So beautiful! So artistic! So next level! This will mark her 13th number one, watch the space! Oh and by the way, thought I might ask.. am I the only one getting a Whitney every time she glances right at the camera on the face shots?
She’s not giving us nobodies Whitney so stop.
Yeah you are the only one
0/5.
Straight up GARBAGE song and vid from RihSHITanna. This hooker needs a new day job. She’s terrible at this s***.
X,Y and Z — Out!
You stan for ugly criminal m***** Fist Clown who is trash. Go die rubbish.
RihSHITanna stans for him too. Too bad he doesn’t want her used up, stretched out, c** stained, urine drenched p**** no more and DUMPED her on the corner with the rest of the trash! lol
X,Y and Z — OUT!
I am so happy that she ended his career, that trash doesn’t even deserve to have one. Shouldn’t you been buying flop singles from X which are generic trash with meaningless message? And she doesn’t need him, she looks happier without him. Drake >>>>> that flop f**
Hmmm… As usual Rihanna looks very strikingly beautiful, but I have to agree with the write up(there is some awkward movement). Rih’s not always the most graceful performer, but the video seems to serve its purpose.
Go head b**** the video brings more life to an already amazing ballad i hope this song makes top 20 or higher its one of her best songs off unapologetic.
Amazing, Perfect, Emotional, Angry, Calm, Sad, Wishful, hopeful, and Desperate, She did showcase All that in This Perfect Video, This Video Work amazingly with This song because those are the kind of emotions she showed in this beautiful song, I’m so Haaaaaaaaaaaaaaaaaaapppppppppyyyyyyyyy by this Video, Definitely one of her Best Music Videos This Era, If not The Best.
She gets Better, Yes Robyn, Yessssss!!! 😀
“I just can’t refuse it
Like the way you do this
Keep on rockin’ to it
Please don’t stop the, please don’t stop the music yo RIHANNA”
Lady Gaga has not appeared to ONE talk show.
She DIDNT do SNL yet.
She did no promo except ARTRAVE this week.
Calm your vaginas fagtards.
She has months of promo ahead.
Including being on YOUR TV Screen this Thanksgiving on ABC
Oh c’mon
VMAs
GMA
Itunes concert
ARTRAVE
UK X Factor
she did promote her album.
Woah you’re like her BIGGEST fan!
Welcome!
And B**** thats not promo during the First Week dumbass
Can you read? Or are you just stupid?
h** stfu, she was hyping before it’s release for like a year. Not to mention that she had 3 promo singles (one of them being 2nd). Stop making excuses, she had as much promo as Katy/Miley.
Ok honey
Now take your own advice and do what your display name says =)
I’m way too relevant on this site to go back and forth with a lessor
Kiii @ the excuses!! Gaga has done more than enough promo. The granny is done, the end.
Rih fans, do you like this Rih’s Christmas song and would you like her to do a Christmas album?
http://www.youtube.com/watch?v=wlGHmSFv7_Y
First time hearing that song its beautiful, but i think Christmas albums are kinda corny.
I used to love this song lol
You can tell she’s paying the budget for her videos as of late (see Pour it Up), but this one i just ok to me. Forgettable yes, but this decent. Wasn’t feeling the demonic twitching though…EIther way, the song is ok which makes the video ok…
Whaaaaat Now? Hmmmm another hit for you Rih! #Slay
This desperate, talentless ho right here. RihSHITanna to wait until after she got thrown a lifejacket by YT Feminem before she had the nerve to unleash this trash! Haha.
X,Y and Z — OUT!
Where’s X sis?
Shut up ! I hear that Chris Brown escaped Rehab because he wasnt able to deal with going through withdrawals.. not to worry when they lock his crack ass up he will have to deal with it!
🙄 At Some Comments In here.
Its alright. Nothing to cry home about but conpliments the song nicely
Serving her iconic Rates R moments YESSSSSSS! Between this and Monster the stans will live over and over again! That Reign
YASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
come on @sam. give up.
it’s good. really fits the song. it had a moment that got me. quite caught.
Phenomenal video! Also she is listed as the second co-writer of this song! Showing she’s more than just a pretty face! She can actually write her own songs. With her AMA performance and probably other promotional appearances, this song will certainly be in the top 5 (perhaps a #1?) on Billboard’s Hot 100. It just won’t let up, will it?
LOL! You know she didn’t write s***.
You were in the studio when she was recording album? She writes as much as Beyonce so let’s not.
And are you in the studio to know she does? No thought not
Neither are you so you should stop telling b*******. If she has writing credits on a song, then I do believe that she was involed in the making process. So miss me with your flop assmptions when your fave does the same.
You seem mad. Did I touch a nerve? I find it funny because you know deep down. It still does not have anything to do with my fav.
she came and she saw and she slayed and left right there in a car.
My favorite song off Unapologetic, and she fck’d the video up! This is sooooo Russian Roulette 2.0 🙁 … Video is weak, but it’s Rihanna so they’ll hail it as “epic.” Very disappointed Rih <3
YALL ACTING TOO UNFAMILIAR!! ANYTHING RIHANNA DOES SLAYS!!!
AND DONT ACT LIKE THE MONSTER DIDNT REACH NUMBER 1 BECAUSE OF RIHANNA..QUEEN
stylish. luv it.
p.s. Sam, check your complexes.
I just love her the thing that people dont realize is she doesnt have to do a lot to be s***.. she can just stand there and do anything….
She is blessed Go Gurll Get Em !!
Love her 100 percent !!!
CIARA’S # 1 FAN SINCE 2004.. YOU NEED TO SHUT YOUR ASS UP BECAUSE CIARA IS THE ONLY ONE FLOPPING YOU NEED TO CHANGE YOUR NAME TO BEYONCE AT LEAST B4 YOU START TALKING ABOUT FLOPPING…. ITS A RIHANNA AND BEYONCE WORLD ALL THESE OTHER LITTLE ARTIST ARE LIVING IN IT JUST DEAL WITH IT
After reading the comments I expected much more lol. It was OK though.
Rihanna did a good job conveying the darker side.. I felt like this video should have had more of a story to it. I know that would have been expected, but this song deserved a treatment to follow. I think the song is great, but it just seems like a wasted video.
Oh well, roll on album #8.
I understand Sam’s views completely, when you look at a Beyonce video she just gives so much more to the audience, from the dance routines, to expression to outfits to attitude.. Rihanna is just a bit dull and just poses and stands around in her videos.. why does she NEVER dance? She has so many up tempo songs and its just good dancing gone to waste! Dancing can make video and song better on a whole new level! #teamqueenB all the way!
TGJ is turning into a Beyonce fansite masquerading as an entertainment site. Nothing any other artist does is good enough SMFH, yet Even beyonce’s stinking farts deemed epic.The desperation…
shes giving me the craft!!! everything from the style to the plot!
Yes craft/the circle/coven teas
Not an originally fan of Rihanna. I heard this cd for the first time, and i wondered was the hate factor about Rihanna. The cd is a great cd, and i felt this song deserve the single treatment And today videos do not make sense, but am happy she release the song though.
Don’t care for the video but the song is nice.
THE QUEEN DID THAT! SHE F****** SLAYYYYYED!
This video was just true art and the words of the song spoke to me. I felt everything she was saying. The emotion she brought to the video and the song…JUST AMAZING. No one but rihanna. True queen.
I love the song thats about it.
I love the song, but the video was ok to me. I don’t see this art that some are speaking of.
And that’s just your opinon. Nothing wrong with that I don’t see the art in booty shaking, weave flaunting and p**** popping in music videos of beyonce but hey we are all titled to our opinions. Wouldn’t you agree?
Lmao
I know THAT’S WHY I stated my opinion. WE ALL LIKE WHAT WE LIKE.
You must young <21 or something.
“be”
LoL caps? Really you mad or???….I agreed with you calm down, sit and have a cracker.
Not at all , but you’re mad that I stated my opinion hence the reason you felt the new to reply to my comment.
Crackers are for kids hun. I’ve a glass wine.
Lol how are you going to tell me how I feel? I’m not bothered. I just stated my opinon and agreement. It seems your the one with the problem because you seem to be acting defensive and writing in…..dare I say it. CAPS!
And wine is for big girls something you clearly are not. Go get some apple juice from the fridge and brush your teeth before bed.
Lil girl or boy have a world full of seats hun. No more time with be wasted on your childish antics.
Translation: I have ran out of things to say. Further more I will stop replying to you and say” I won’t waste anymore time on you” as if I have something better to do when CLEARLY that’s not the case.
If that’s what you want to believe.
I guess I can call you Cleo the mind reader.
Yeah i know. The exaggeration in these comments. Its just dark imagery thats been done thousands of time before by the likes of Grace Jones. They want to claim anything. This comment wasnt bad at all.
Ain’t that it. She’s always jacking Grace Jones.
Why is he so mad about your opinion? Its not like you disrespected her.
the issue is that he brought up beyonce as if shes the only artist that pops her booty in a video i believe rihanna was popping her ass and p**** all over the screen in PIU video so stop! plus to pt my 2 cents in, i love the song but i personally don care for the video but i do get the concept. very creative.
This wasnt anything spectacular but ok just like the song.
And her acting is terrible.
Hi guys 🙂
All i can say is, YES, YES, YES, AND YESSSSSSSSSS!!!!
I absolutely loved it and the song (one of my personal favorites), the visuals, the emotion,and the appeal were on point!!! I’m so proud of her success 🙂 This should definitely give “what now” a boost on the charts 🙂
P.S. Quick poll, i’m just curious about your opinions, but what should be the next single after “what now”?
Phresh out the runway
Numb
Jump
Nobody’s business
Love without tragedy/Mother mary
Get it over with
No love allowed
Lost in paradise
Half of me
I think “Jump” would be the best single choice. It’s gritty and urban with dubstep influences and despite it being a dance song, it’s not exactly EDM. I think it has great crossover appeal and could smash on urban and pop radio. It would be a refreshing change from “What Now” as a fun, party-type single!
I co-sign with you Dreamlover, Jump is amazing and i could see it doing well on the urban, rhythmic, and CHR formats.
hopefully she’ll release it in time for spring. I would also love lost in paradise and half of me to be future singles as well.
I wanted nobody’s business to be a single for months now, but the way her relationship with chris brown is set up right now, i seriously doubt it will be released now (unless she replaced his verse with somebody else (Drake maybe? lol)
I love LWT/MM as well but i’m trying to figure out how a radio edit would sound.
Love the song. The video was nice, but too simplistic (not simple, which would mean something else) to be groundbreaking. It was like Disturbia mixed with Stay.
This was obligatory for the fans, I’m thinking.
THE MOST DELUSIONAL STAN BASE ON GRAPE IS THE Z-SQUAD!!!
I CAN’T STAND BEYONCE BUT AT LEAST THE HIVE AND NAVY CAN BACK UP OUR FAVS WITH STATS..THEY THINK CI-ERROR IS SLAYING???? 3 FLOPPY DISK IN A ROW(NONE PLATINUM NOR GOLD), BIGGEST R&B SINGLE OF 2013 ONLY TO RECEIVE THE BIGGEST FLOP ALBUM OF 2013, FREE BATHROOM TOUR STILL HASN’T SELLOUT, UGLY FLOP GHETTO BABY DADDY WITH 10 KIDS…. CI-ERROR HAS NOT MADE IT TO ICON STATUS.SHE IS A FLOP T***** WHO HAD HER RUN ONLY TO FADE AWAY.
That’s not very nice
TELL IT TO THE Z-SQUAD AND THEIR TIRED DELUSIONAL DRAGS
LMFAO!!! YES READ HONEY LOL!
Demon possessed w**** needs to stop!!!!
She shouldn’t have invited all those demons into her body, now she crying”What Now”
This video is nothing spectacular, Dark yes, Eery maybe, But I laughed the entire time. You f*** need to quit it!
You pressed ones must be the most delusional stan based around tbh
B**** you Stan for ciara your comment is irreverent
LOL! Art? Reaching for the GAWDS. This just some re-hashed gothic theme that’s been done by many. She has issues. It reminded me of the exorcist. Girl get. your. life.
honey dont shade Kelly with your flop mess
Ciara stans are so stupid how can you have the nerve to call someone else’s fave a FLOP when you Stan for the biggest one??? I can’t at the delusion
Meh. Not really a fan of the video but it’s a great song. Sam you are too old and fabulous for the foolery and shade. Have some tact and write as if you’re an ACTUAL journalist.
Okay….there’s a lot to say about this….first off…this was a creepy a** video!! Am I the only one that was waiting for her to transform into the exorcist? Her fingers looked like the Crypt Keeper hands! I was also waiting to see if she was going to crawl up the wall backwards. Does Rhianna have Touretts now? Is that what she’s trying to figure out???