Rita Ora is on a mission.
Since blazing onto the scene in 2012, the Roc Nation priori has made a name for herself globally by way of music, movies, and endless endorsements.
And while the aforementioned have established her name in the minds of the masses, it has given birth to the view among some that she’s more notable for being famous than her music.
Keen to emphasise that she knows what she’s doing, the 24-year-old – whose new album is due later this year – opened up on the topic during an interview on HOT 97 this morning.
Her words below…
When quizzed by host Peter Rosenberg about the critique, Ora (who has five UK #1’s) said:
“Right now I’m doing The Voice UK, which I’m balancing with two movies.
The thing is, I’ve never actually released an album in the States ever. So this is going to be my first record here in the US. It comes out just after summertime.
I am a musician. I do sing. Just because I do more than one thing does mean that (people) have to get confused. Folk (just need to) get with the program.
I feel like people have misinterpreted what it means not only to be a musician but to be a businesswoman too. I feel like if you can do more than one thing, then why not. With my record, which I’ve just actually finished, it comes out just after the summertime. The first single is out in about two months time.”
More power to her.
Yes, the omnipresence of her name in the media means she has a tall task ahead of her in the bid to live up to the buzz.
Yet, one thing she potently touches on here is that the game has changed. In today’s 360 era, new artists have to find compelling ways to stand out from the pack – which is exactly what she’s doing.
Peep the full interview below. It’s an awesome watch:
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Have no idea who she is.
People are Delusional! The most POPULAR artist are broke they just don’t knownig yet lol U will c in about 5 to 10 years ” ALL THOSE NUMBER ONE S AND STIL BROKE” seriously no shade this woman is already a MILLIONAIRE check ur research! I’m not TEAMRITA but I respect her hustle! It’s not about popularity with her she GETS TO THE MONEY and people in Hollywood RESPECTS HER! Keep doing U boo
And the general public still doesn’t know who she is.
And I’m not really here for a musician/artist thats all about the money. As much as I understand and know that its a business, I definitely hold much more respect for artist who seem to do work that is complimentary to their vision as an artist. It remains to be seen if that’s what she’s doing bc where it concerns music, it seems that its an afterthought. “Oh yeah, I sing too”. Every thing looks like a business move. And while no one is naive enough to think that it would ever be anything different, the fact is, rita does a poor job of portraying herself as credible and relatable artist. Her idols didn’t start as millionaires and they didn’t portray that to the fans. There has to be a certain relatable quality. I also think that’s why gwen isn’t doing as well now. Besides the fact that her music sucks nowadays.
That doesn’t change the fact that you’re still more known for other things more than a ‘musician’
@sarah baby stop it U sound ignorant! Any MATURE person knows U can’t put all ur eggs in one basket and in the ENTERTAINMENTS business or n e other business U should know ” U CANT SIT AROUND WAITING FOR ONE THING TO WORK OR WHEN THERE IS OTHER MONEY TO B MADE” come on Son lol Altria lady performed on the OSCARS SHES in one of the worlds most talked about movies of the year and she was on one of the most talked about TV SHOWS OF THE YEAR ” EMPIRE” haters please stop it! Maybe that’s y YALL so break lol
LOL WHO IS SHE AGAIN?
Yawn fukin yawn yawm why does TGJ act like she’s Beyonve? Thought that single was dropping in March oh no PUSHED. The film she got out she has a 30 second cameo. Please get a worldwide hit before u start acting like oeioke know you THEY DONT
Like hoëing around the industry for tracks to fill that new album???
Sam you are a flop, you just create excuses for this chick. She hasn’t released an album, because she didn’t have a hit single.
Drag. That. Hoë.
***She’s known for for laying on her back than music
Okay…but she’s still known more for her image than being a musician. No lies were told.
Shut up, Rita Oral.
Isn’t she known for her skills at the glory hole?
This musty neck joker lookin broad doesn’t even know the rules to the show she is hired to. Girl u are not supposed to peak at who’s singing. She wanna be R****** Fenty so bad. Plus she needs to give lil kim her props Cuz her whole styke is a bummy rip off.
She been out since 2012 and haven’t even put in a fraction of the work Rihanna has at her start. Rita needs LA Ried, he’s the one that broke Rihanna to the world. Jay Z haven’t broke out one single successful act. Sure he singed Rihanna, but LA was the only that made sure she had a great album (GGGB), J Cole put in his own work and barley got trough. Neyo wrote huge hits is how he popped off and Kanye was Dame’s artist.
.
They hyped this girl with nothing to show for it and they gave up on her. She’s the Tearria Marri of this decade.RRemember when they said that Rita Thot was a writer, yet every song she NOT release is written by someone else. Her team has given up, time for TGJ to do the same.
Why is your vocabulary so bad, though? Like, do you know the difference between “haven’t” and “hasn’t?”
!!!!!!!!!!!!!!!! @ being the new Teairra Mari.
Why are you out promoting with nothing to promote? Lol
Rihta save it.
Well “imagine” when your lack – luster face fades, what you’ll be known for.
Bruh this heffer is not known for her music . Being a SINGER and being known for your MUSIC is different !. You fail to understand that Rita whora
Wow, this explains a lot. I thought she did release a album here because didn’t Beyonce say to go out and get her album? I’m not sure because I really don’t follow her at all. But wow, since this is her first album here, I’d say she has a lot to live up to too. But of she doesn’t, she might can say goodbye to Roc nation because they don’t play no games.
Nope, Bey just made a banner with Rita on it for a day to support her in promoting ‘Flop Ya Light’ which still didn’t chart overseas.
I wonder what Calvin Harris would have to say about this???
The reason why she’s doing all these projects is because she doesn’t have any music and doesnt want to be lessor anymore. It makes sense, over saturate your brand in the public eye and so everyone knows you then drop your 5 year delay… Smh… It’s time to wrap it up, Rita
I have no problem with Rita’s success in the UK, she’s had multiple #1’s, but she has all these major performance slots and endorsement deals in AMERICA without the success or the awareness. Nobody knows who the f*** she is in America and she’s continuously being shoved down their throats, no means no.
I’ve nothing against her trying other avenues to branch out in, Beyonce and Rihanna and countless others have done that, BUT they have established themselves in the US whereas Rita Oral hasn’t.
Nobody cares about her or her terrible music. Rihanna wannabe
Who takes her seriously, She gets a 5second role in a huge blockbuster film and wants to grow balls and finally release in the US…… Honestly best of luck to her, And I know she/her team stays perched on this site to see what people are saying about her, But they need to understand she is looked at as a generic JOKE. Do something so we can take you seriously. It looks as if everything has been handed to her all the way up to this point in her career, She has shown NO hard work, and has only been brought up in scandals to stay relevant… I just cant anymore. If she does well, good for her.. If she flops in the US, we all saw it a mile away!
*sigh* poor Rita… it was a big big big mistake not to drop Ora worldwide. even if it flopped (which it prob would have) at least she’d have something to attach her name to as a singer everywhere
I understand what she’s saying. These days, artist have to be a brand in order to live their lifestyle. However, she messed up because being known as an artist should ALWAYS come first. She should’ve let her album drop in the US, whether it flopped or not. At least she would have something. Ariana Grande waited 2 years and put out two albums before she decided to return to t.v. She’s said that she loves acting too but she made sure people know Ariana the Singer over Ariana the Actress. Now that she’s established herself as a singer, she’s building a brand. Aside from Black Widow, Rita is known as a UK celebrity in the US. If she’s not dropping music of her own she should at least get on some more features.
The problem with Rita is her endorsements seem so all over the place, she has no structure or plan. Its almost as if she is just taking anything and everything that comes her way just to say she has endorsements but it hasn’t made an impact.
She is lying, the reason she hasn’t got an album out is because Calvin took his music with him when her left her. She had to start from scratch and seeing that she was working with Will.I.Am, I am certain the music wasn’t up to par.
‘
Labels won’t release music they feel is sub-par.
I wouldn’t say it’s that she isn’t known for her music, as much as it is that no one really cares for her music…
I actually liked “How We Do”, but after that I don’t know what happened.
I don’t understand people’s problem with her. She seems really nice and her voice is amazing.