Kanye West may be eyeing a foray into the lucrative of beauty.
Learn more below…
The creative has enjoyed monumental success in fashion by way of his ‘Yeezy’ empire and is currently carving out a lane he’ll use to drive into the world of beauty…following in the footsteps of his wife Kim Kardashian, Rihanna and Kylie Jenner.
Eagle-eyed fans noticed that the rapper launched legal documents to ensure that the Yeezy trademark to cover beauty and skincare products.
Some fans believe the move could have been implemented to protect the brand from rival companies who may attempt to use the Yeezy name to shift their own products.
Others believe it is a clear sign that the rapper is keen to glide into a lane he has seen Rihanna soar in with Fenty Beauty.
Time will tell.
![Kanye West Teases New Song 'Beauty And The Beast' [Listen]](https://thatgrapejuice.net/wp-content/uploads/2024/10/kanye-west-1-464x260.jpg "Kanye West Teases New Song 'Beauty And The Beast' [Listen].")
Wouldn’t it directly compete with his wife and sister in laws beauty line? Wtf?
…If they divorce, it could be an issue.
His only way to feel respected around those refurbished Forbes flub billionairesses.
Lol this Queen venturing in any and every aspect possible, except for a therapist.