Beyonce has long been a business and the value of her brand is as potent as ever following the unveiling of her new Levi’s campaign.
Full story below…
As reported, Queen Bey has teamed with the jeans giant for a multi-dimensional partnership that will include commercials recreating classic moments in both Levi’s and pop culture history.
With the first visual (and accompanying snaps) unwrapped, it’s already making a major impact.
Per WWD, within the first 48 hours of being posted, the two still shots Beyonce shared on her Instagram drummed up $1.3 million in Media Impact Value (MIV). The overall campaign amassed $5 million in MIV within the same frame.
MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media to calculate return on investment.
Go Bey!
Lol now release those shampoo, perfume and liquor numbers. Go Bey!
I don’t think either of those items/products will haul in anywhere NEAR that of the LEVI deal.
For One, EVERYBODY WEARS JEANS-NOT EVERY ONE USES ETHNIC SHAMPOOS, Wants to Smell like her fragrances, NOR DOES EVERY ONE DRINK OR ARE ALLOWED TO PURCHASE ALCOHOLIC SPIRITS, CERTAINLY NOT ANY 1 UNDER THE AGE OF 21.
THIS NUMBER ISN’T IMPRESSIVE, BTW-AT LEAST NOT FOR THIS CHICK, BUT I DIGRESS.
False idol. Wake up people. This website is propaganda.