Blue Ivy Embraces Her “Manager” Status in Viral Moment from Beyonce’s ‘Cowboy Carter Tour’

Published: Tuesday 6th May 2025 by Malik Davis
Blue Ivy

Blue Ivy Carter is making it crystal clear she knows she’s the boss.

Full story below…

During the latest stop on Beyonce’s Cowboy Carter Tour,’ a moment between Blue and the audience was captured on video and quickly went viral.

While performing “Texas Hold ’Em” alongside her mother, the 13-year-old spotted a fan sign that read:

“We love you, Manager Blue.” 

Without missing a beat, the young star gave a subtle nod, seemingly confirming her status as the Carter family’s behind-the-scenes powerhouse.

Watch below…

This playful moment isn’t the first time Blue Ivy’s leadership skills have been acknowledged.

Her grandmother, Tina Knowles, previously referred to her as “the boss” during an appearance on The Jennifer Hudson Show, adding fuel to the growing legend of Blue’s influence both on and off the stage.

Now a regular performer on tour with Queen Bey, Blue Ivy is proving that she’s not just part of the show, she’s helping run it. From commanding the stage to quietly “managing” elements of the family brand.

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