IKEA have launched their first ever Christmas commercial and have pretty much slayed the game.
The much-loved furniture retailer make a bold bid for supremacy in the holiday ad bonanza that sweeps the UK during the festive season.
Christened ‘Silence The Critics,’ the TV spot does away with the “usual” features an original grime track.
Check out the quirky commercial below…
Speaking on the concept of the commercial, Sarah Green IKEA’s UK and Ireland marketing manager, said:
“Our first IKEA Christmas advert focuses on the phenomenon of ‘home shame’ – encouraging people to overcome the negative voices in their head holding them back from open up their homes.
It was born from the common feeling that, along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others with many of us feel ashamed of our homes over the Christmas period. We believe that every home can and should be worthy of a get-together and that with a little imagination, some clever products and ideas, there’s no reason not to be proud to invite your nearest and dearest over. This campaign aims to inspire us all to get our homes party-ready and ‘Silence the Critics’, once and for all.”