Urban music has been making colossal waves on a global scale and the UK has emerged as one of its primary residences.
It’s fitting, then, that media giant TRACE has embraced this in earnest. For, the Olivier Laouchez led network has launched three new channels in the region. They are:
Trace Urban [SKY Channel 364]
Trace Vault [SKY Channel 365]
Trace Latina [SKY Channel 366]
Rather than approaching Urban in the monolithic way other entities have in the past, TRACE drive in a different direction by celebrating the rich diversity of the scene and its sounds.
To herald the arrival of the channels, the network held a super turnt up launch event in London at The Curtain in Shoreditch.
Boasting blazing performances from the likes of Lola Rae, other notable names in attendance included ‘Love Island’s Josh Denzel, DJ Ironik, Sabrina Washington, and more.
Check out more from the eventful evening below…
CEO Olivier Laouchez, DJ Ironik, & Guest
Stay Tuned For More On The Launch Of TRACE In The UK
