Bumble Launches Powerful #MyLoveIsBlackLove Campaign

Published: Thursday 1st Oct 2020 by TGJ Team

The online dating app Bumble is seeking to represent Black love in their new campaign appropriately named #MyLoveIsBlackLove!

Details below…

According to the  app’s research, more than half of Black people in the U.K. don’t see themselves represented in images of love in online spaces. 

They also found that 1 in 3 Black people feel under-represented in images and stories relating to the Black, single dating experience in the U.K. Furthermore, this lack of representation is even more prominent among Black women, the study found. 

Per their research, this lack of representation of Black love online leads to 1 in 3 Black people feeling stereotyped by others. And of those who feel poorly represented, 52% believe this to have a negative impact on their mental health.

Seeking to turn the tide, Bumble have joined with Metallic Inc as well as British artists, models, athletes, activists and entrepreneurs to better represent the scope of Black love in a real, authentic and British way with their campaign #MyLoveIsBlackLove.

Some of the British stars that have teamed with the app include model Jourdan Dunn, boxer Nicola Adams, radio presenter Clara Amfo, DJ Donnie Sunshine, and spoken-word artist George the Poet.

The head of Bumble U.K. & Ireland, Naomi Walkland, shared the following: 

Growing up in London, I saw so little of myself reflected in images of love and relationships that I consumed. And when I did, it rarely represented the Black British experience.

If this inspires just one young Black girl to feel empowered to make the first move then it is a step in the right direction.

Through this effort to document and amplify British Black Love stories, we hope to better represent the breadth of love in the UK. The Black community deserves to see themselves in images of love and joy and their love stories should be celebrated in mainstream spaces.”


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This Black History Month we are celebrating the joy of Black love in all forms with 31 stories over 31 days. #MyLoveIsBlackLove will feature over 30 British artists, actors, athletes, entrepreneurs and activists to champion what love means to them and the Black British community today. Tell us your stories with #MyLoveIsBlackLove. See the link in our bio for more details. Featuring: @jourdandunn, @leomieanderson & @lanceyfouxx, @georgethepoet, @donnie_sunshine & @tajorn, @vanessakingori, @ajodudu, @yomi.adegoke, @tanyacompas, @irenettya, @nicolaadamsobe, @ro.reveur & @twiggyjalloh, @kreptplaydirty & @sashaellese, @teezee, @claraamfo, @livslittle, @msbanks, @chloepierreldn, @nkrystal_, @ayishat_akanbi, @jasebyjason, @rasharnpowell, @oloni, @msritab, @mercedesfbenson, @nels9bills, @brownsugarpod, @chantayyjayy, @zezemillz, @olivia_gold, @glow_with_ola, @sidemanallday

A post shared by Bumble UK and Ireland (@bumble_uk) on


Yes, yes and yes! A great campaign for a great cause! Black love deserves to be represented and celebrated, and with Black History Month being this October in the U.K., the #MyLoveIsBlackLove campaign is right on time!

To all of our British readers, how will you be celebrating Black History Month? Let us know below!

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