As the music industry continues its shape-shift into full-on 360 territory, artists are tasked with finding new ways to intensify their spotlight.
Kelly Rowland appears to have clocked game, because beyond cooking up a new “uptempo” album, the 34-year-old is also broadening her TV portfolio.
Fresh from being confirmed for a stint on FOX hit ‘Empire,’ the songstress has also been snapped up by BET to front her own talent search, aptly titled ‘Chasing Destiny.’
Prior to now, little has been known about the show’s specifics beyond the fact that Rowland would be piecing together a girl-group.
However, during a recent sit-down at the 2015 Essence Music Festival, Ms. Kelly spilled all on ‘Destiny’s’ exciting concept.
Per the video below, she revealed to host Adrienne Bailon that filming is already underway and that she’s teamed with Frank Gatson – one of the major creative forces behind Destiny’s Child and the solo careers of its members.
Check it out after the jump…
Sounds like a ‘Making The Band’ for the new generation. We approve! Do you?