They’re the management company responsible for turning Iggy Azalea into a household name.
Now Turn First Artists have taken One Direction‘s Zayn Malik under their managerial wing!
Good news after the jump…
Sarah Stennett launched the company in 2011 with the backing of Universal executive Lucian Grainge. Since then the industry power player has been the brains behind careers launched by the likes of Rita Ora and the aforementioned Azalea, credited for turning the latter into a household name after guiding her career in the United Kingdom with the singles ‘Work’ and ‘Change Your Life.’
Her next project? Zayn Malik, the boyband star turned solo sensation who has sought her expertise as he plans to follow in the footsteps of Justin Timberlake and Beyonce to enjoy commercial success away from the safety net that was his group.
Billboard reports:
Earlier this month, it was confirmed that Malik is still a part of Simon Cowell’s Syco Music roster, which will likely shepherd his solo material. One Direction is currently touring North America, and Malik recently tweeted at his “bro” Liam Payne on the group’s five-year anniversary.
Fantastic news!
With the know-how and resources to turn British acts into globally relevant forces we can’t think of a management company more deserving of Zayn.
Fortunately, Direction’s transition from teen sensations to budding man band before Malik’s departure should make presenting him as a fresh but credible act a walk in Pop’s park.
Here’s hoping his material (and the career it’ll launch) is just as impressive as Sarah‘s run in the game.
![Tyla Turns Up the Heat with 'Push 2 Start' & 'Shake Ah' Live at the Billboard Music Awards 2024' [Performance]](https://thatgrapejuice.net/wp-content/uploads/2024/12/tyla-bbma-tgj-1-464x260.jpg "Tyla Turns Up the Heat with 'Push 2 Start' & 'Shake Ah' Live at the Billboard Music Awards 2024' [Performance].")
He’ll flop for sure now…
Well they did alright with Iggy but Rita still hasn’t happened yet in the US even after having a hit with Black Widow. I think he will do fine because of the large fan following 1D has.
Nobody finds it strange that all the singers David supports are from the sameplaces. Turn first and roc nation. He must be making a fortune promoting these artists and i knew there was a reason he kept writing about zayn. ITS NOT a coincidence that he broke Iggy before she signed to TF, promotes Rita whos signed to TF and has been promoting zayn weeks before this was announced.
he broke Iggy?! lmao tell me another joke, just cuz they were posting about her before Fancy like MANY other publications doesnt mean they “broke” sh*t. in fact thatgrapejuice is incredibly biased towards Iggy cuz they clearly stan Nicki which is why this blog will never be seen as a reliable or respectable site, the headlines alone are always full of flamebait and bias.
“Rita ora’s management company” does she own that company? Lol Lawd.
David daring it’s clear to see that you are working with these managers to make these flops famous, its working so make sure you help real talent too.
“They’re the management company responsible for turning Iggy Azalea into a household name.”
lol nope. Iggy herself and her US label Def Jam did that after Fancy started blowing up in the US, turn first did s*** since 2012 and she was stuck in a limbo throughout 2013 tryna get hits in the f****** UK w their useless ass lmao bye, everything they started doing last year was cuz of the opportunities Fancy created for her in the US. she barely left the US to promote as well since then!
Imma come for the real slay wait for me!!!
If any of those twinks in that horrible boy band have a shot, at a successful solo career it’s Zayn.
Hmm i think he may Buss cas coz TF know what they are doing they also manage Ellie Goulding. BUT. BUT. they may have bit off more than they can chew here. lets see what happens they can definitely, help him be even more famous. Not sure about music credibility, thats very difficult for that team to do. They all about the £££
Is everyone at TGJ smoking too much of Sam’s crusty cokk?! When did Zayn become urban?? And Iggy’s career here purleeze her singles barley scrapped Top 20 before Fancy.
And now he’s signed to Whoras management he’s fall harder than Ciaras career after 2006.
I’m Zayn has always cited urban mauic as his influence. He even audiition on the xfactor with Marios song.
I’m excited, they got Iggy pretty far “before she f***** her self over” and Rita is doing pretty good in the UK (4#1s plat album; even though yall still exaggerate her) but the difference is Zayn is already known worldwide and has a great voice. He’s already working with producers MYKL and Malay Ho. Malay Ho being the man who produced for John Legend Alicia Keys to name a few, he even produced most of Channel Orange. I see big things coming for Zayn.
Thank u TF intern doing way tooo much as per usual. Im happy for them now they can drop that W h ig g er
IGGGY ahahhahaha
First things first…My a***.
Get out the way yalll get out the way y’alll IGGY IGZ JUST GOT DROPPED.
Yass from w hat in hearing, they are getting him some fashion deals as well and it was his new management that got him front row seats at PFW and working with top grammy winning producers.
Also Simon confirmed with the sun that he’s moving from Syco to another label under Sony (probably RCA or Colombia) I’m hoping for Colombia.
They will do wonders for him cos they literally put Rita everywhere and on every red carpet , even when she hasn’t released any music in the U.S. The fact that zayn already has a fan following cos his already known in the U.S. HE WILL DO WELL
So ya’ll cant report on anything else rather than trashy ratchet tv shows, but ya’ll wanna flip flop and promote this bubblegum pop flop?
He’s cute. Is he a part time model because I don’t see him as a solo singer. Too basic.
I’m so proud of him.
From the way he quit his band, I can’t take this fool seriously.
And he forgot he couldn’t make music for 2 years straight!
Well he should stay with Simon and let him handle his career.
He’s fortunate we know he got jungle fever back in the day. So if he wants to do R’n’B well he welcome.