They’re the management company responsible for turning Iggy Azalea into a household name.
Now Turn First Artists have taken One Direction‘s Zayn Malik under their managerial wing!
Good news after the jump…
Sarah Stennett launched the company in 2011 with the backing of Universal executive Lucian Grainge. Since then the industry power player has been the brains behind careers launched by the likes of Rita Ora and the aforementioned Azalea, credited for turning the latter into a household name after guiding her career in the United Kingdom with the singles ‘Work’ and ‘Change Your Life.’
Her next project? Zayn Malik, the boyband star turned solo sensation who has sought her expertise as he plans to follow in the footsteps of Justin Timberlake and Beyonce to enjoy commercial success away from the safety net that was his group.
Earlier this month, it was confirmed that Malik is still a part of Simon Cowell’s Syco Music roster, which will likely shepherd his solo material. One Direction is currently touring North America, and Malik recently tweeted at his “bro” Liam Payne on the group’s five-year anniversary.
With the know-how and resources to turn British acts into globally relevant forces we can’t think of a management company more deserving of Zayn.
Fortunately, Direction’s transition from teen sensations to budding man band before Malik’s departure should make presenting him as a fresh but credible act a walk in Pop’s park.
Here’s hoping his material (and the career it’ll launch) is just as impressive as Sarah‘s run in the game.