Apple have tapped more top-tier talent to plug their new streaming service.

Following last night’s Primetime Emmy Awards, the omnipresent media force unveiled a hilarious new commercial starring Mary J. Blige, alongside actresses Taraji P. Henson and Kerry Washington.

In an era where rival services are flexing their roster of superstars as their main selling point, it’s cool to see Apple going in a different – and ultimately more inviting – direction.

Peep the TV spot after the jump…

Your thoughts?