For some artists brand diversification only serves as a means to a profitable end.
For others, like say the singer Patti LaBelle, it gives them the opportunity to share more of who they are through services and products targeted at the lifestyles of fans who have already purchased their material.
Today, LaBelle’s authentic foray into food has seen her prove that magic happens when the right persons takes a risk and presents the right product to the world.
Full story below…
After launching a series of cook books the defining moment in the entertainer’s culinary career came recently when a fan took to Facebook to review her sweet potato ‘PattiPie’….with song.
His review went viral and saw thousands rush to the nearest Walmart to try the sweet pie for themselves. Good news? For Patti, yes. For Walmart? No.
For, they had struggled to sell the pies before the review was uploaded and had only ordered enough to match its demand at the time. Now, a representative from the company has stepped forward to reveal that LaBelle is selling “one pie per second” which has given them little time to replenish their stock!
Elated that the product is moving as quickly as it is, the company have now been tasked with finding a way to ensure the pies do not disappear from its shelves as good food lovers stock up for Thanksgiving.
The rep also estimated that 2 million pounds of California sweet potatoes are necessary to keep up with the demand for the pies, which are being exclusively sold at Walmart.
Can anybody who else has tried them tell me if they are good? Also how can you describe Sweet potatoes pie taste… I’ve never had one ????????????????????????
Yesssss they are good for store brought pies
Biitch they good period. Go buy Jackie and help out yo fav.
Why don’t your dumb ass buy Unsellable? Has it even sold 200k yet? Where’s Lil Krims latest PayPal mixtape?
James Wright better be getting some coin for this. And if they are smart they’ll use him in an ad in future.
OMG at your screen/display name tho! But yeah they should because nobody knew Wal-Mart exclusively sold them prior to this. Social media, the new marketing, I want one more than all these commercials I’ve seen all day long for anything else TBH!
When will Rihanna’s socks?
When will Ciara CDs???
Must be why I couldn’t find them when I went to Walmart last night. Slay Patti!
I’m sorry! I love Patti, but if I were that man I’d be bug-a-booing somebody for a check with my name written on it. He is the main reason why I wanted to buy a pie when I don’t even like anything Sweet Potato flavored. That video was no joke. Even the Walmart employee’s are buying the pies out before they restock. That’s a real mess! I’m not even gonna be able to taste one until New Years, and they’ll probably still be selling quickly by then too. I wish Tamar wasn’t sick right now because I would’ve loved to see her do a review of her eating the pie in her usual animated ways. But seriously, selling a pie a second is beyond a blessing. What kind of slayage is that? Plus, they’re selling so well because they’re under $5. Every single Walmart I’ve been too, there’s always someone buying at least three at once. It’s not fair. Well, I guess I better get ready to sleep outside Walmart for a few days.
Cause u a ho
Come out the closet already bitter ladyboy!!
Yaaaassss Patti!!
Yes!! Lol. Im rushing to Walmart next week to purchase me a few pies for my fam. I bet they are delicious! Can’t wait to try a slice ????