For some artists brand diversification only serves as a means to a profitable end.
For others, like say the singer Patti LaBelle, it gives them the opportunity to share more of who they are through services and products targeted at the lifestyles of fans who have already purchased their material.
Today, LaBelle’s authentic foray into food has seen her prove that magic happens when the right persons takes a risk and presents the right product to the world.
Full story below…
After launching a series of cook books the defining moment in the entertainer’s culinary career came recently when a fan took to Facebook to review her sweet potato ‘PattiPie’….with song.
His review went viral and saw thousands rush to the nearest Walmart to try the sweet pie for themselves. Good news? For Patti, yes. For Walmart? No.
For, they had struggled to sell the pies before the review was uploaded and had only ordered enough to match its demand at the time. Now, a representative from the company has stepped forward to reveal that LaBelle is selling “one pie per second” which has given them little time to replenish their stock!
Elated that the product is moving as quickly as it is, the company have now been tasked with finding a way to ensure the pies do not disappear from its shelves as good food lovers stock up for Thanksgiving.
The rep also estimated that 2 million pounds of California sweet potatoes are necessary to keep up with the demand for the pies, which are being exclusively sold at Walmart.